Élan Vacations is in an aggressive vacation rental market on the Outer Banks of North Carolina. Many larger vacation rental companies have vaster budgets compared to Élan for internet marketing. These large companies frequently invest their resources into pay-per-click advertising and outbound marketing methods. Knowing that Élan would be unable to compete against the big pay-per-click budgets of other companies, they looked for other ways to gain an edge in the industry.
Working together with Paveya, Élan implemented an inbound marketing plan. By using the inbound marketing methodology, Élan Vacations was able to increase visitors, leads, and customers. Paveya’s team of vacation rental marketing experts have been helping vacation rental companies take their business to the next level for years. Paveya worked with Norman Bibeau, owner of Elan, to go beyond a basic website to affordably help Elan create a custom vacation rental website that integrated all inbound marketing tactics, including SEO, social media, email marketing, lead generation and management, blogging, content marketing, and more.
By implementing the following inbound methodology, Élan Vacations was able to see outstanding results:
150% increase in website visits
150% increase in customers
4,400% gain in leads
In addition to these results, Norman adds, “Paveya’s SEO experts helped us improve our SEO ranking on various search engines… our page views to the site have increased by thousands, our average visit duration has increased, and people are visiting more pages on the site. The compelling content developed by Paveya increased the appeal of Elan Vacations Facebook page. We also saw immediate changes in our Facebook insights that increased by the thousands. Even more importantly, Paveya also worked on a strategic “sponsored story” campaign on Facebook which resulted in over 1,000 new “likes”.
Designed and integrated a custom vacation rental website and a complete inbound marketing strategy using HubSpot software, including SEO, social media marketing, blogging, content marketing, email marketing, lead generation and management, and more.
Lindsey had a great idea and a great product. She needed an affordable and expert team of technology and retail specific professionals to help her get her website out there to take advantage of all the flavored popcorn lovers on the internet.
Paveya team of experts worked with Lindsey to make sure that they understood how to make her e-commerce implementation successful. They provided her with an affordable proposal that she could manage as a small business owner. Throughout the process, Paveya’s team communicated with Lindsey so that she felt comfortable.
Lindsey had her best season yet with increased traffic. She now understands the value and importance of Internet Marketing. Seeing her return on investments, she is budgeting additional money to Internet Marketing. She can’t wait to work with the Paveya team to help her grow her business.