Category Archives: Blog
5 Marketing Myths That Block Your Real Estate Company’s Success
Inbound marketing is not a fad or a trend but an approach that is here to stay in our modern digital world. No longer is marketing about broadcasting to a wide audience and hoping your message gets to your intended … Continue reading
Instagram Update: How to Include Multiple Images in a Single Post
Instagram has added another major update to the popular app. Following after the format of Facebook Carousel posts, an Instagram post may now contain up to 10 images per post that a viewer can then swipe through to view. This … Continue reading
How Inbound Marketing is Like the Game of Monopoly
The recent announcement that the Monopoly game will no longer include the thimble token got me thinking. Over 4 million Monopoly fans voted which game tokens to keep or discard. The thimble token has been around since 1935. It is … Continue reading
Fascinating Facts about Marketing to Millennials for Vacation Rentals
Ignore the millennial generation at your company’s peril. Generally, this generation was born between 1981 and 1996; so their age ranges from around 20 to 36 years old. This market is almost 80 million people; almost 25% of the total … Continue reading
What is the Difference between Content, Digital, and Internet Marketing?
Content marketing, digital marketing, and internet marketing are terms that are sometimes used interchangeably. There is often confusion surrounding them and what the difference is in these three terms. Let’s examine each a little more closely. Content Marketing Content marketing … Continue reading
How Can A CRM and Marketing Automation Improve Your Real Estate Business
Marketing tools and technology include a confusing set of terms to the unfamiliar. In the past, most of our tools were stand-alone tools that were not integrated across the customer’s journey nor across the company’s processes. While useful for their … Continue reading
What’s New with YouTube Advertising?
YouTube is one of the most popular channels on the internet. YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. Over half of YouTube views come from mobile … Continue reading
8 Ways for Vacation Rental Companies to Use Videos to Increase Bookings
If a picture is worth a thousand words, a video is worth a million! Your customers are looking at a whole bunch of homes and websites before they select the one they want to book. A video can show the … Continue reading
Google+ Updates and Changes
Google has announced changes to modify its social platform, Google+, with the goal of improving the user experience. The platform seems to be increasing its focus on high quality imagery with the addition of RAISR technology and photo zoom option. … Continue reading
Why Links Are Important for Your SEO Ranking
Linking building is a crucial for your websites SEO ranking. The presence (or absence) of external websites linking to your website is an important factor that determines the how well your site will rank in Google search engine results. If … Continue reading
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SEO Tips: How to Optimize Images for Better Google Image Search Results
How Can You Harness the Power of Bots without Technical Friction?
Intrusive Ads Under Attack Again with Google
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