A properly maintained blog can be one of your real estate company’s greatest marketing assets. Potential home buyers are frequently seeking out information to assist them in their property search. Take advantage of the 52% of first-time home buyers who start their search online. If you don’t, your competition will. Keep in mind that whatever your blog topic may be, the goal is to always provide helpful information to your target audience. If the information in your blog is valuable, potential home buyers will use the information in their search and your real estate company will see an increase in website traffic and leads.
Answer Questions
One of the simplest ways to choose blog topics for your real estate company is to answer common questions asked by potential home buyers. Make a list of those questions and turn each question into a blog topic. Answering each question in detail, via a well written blog post, will provide valuable information to your target audience. Furthermore, your posts will be SEO friendly as those in the market are frequently performing searches based on the questions they have. Some of the most frequently asked questions by first-time home buyers include “Do I need a real estate agent?” and “What are the upfront costs of purchasing a home?” Effectively blogging about topics such as these will help potential home buyers and ensure that your real estate company is top of mind when it comes time to make a purchasing decision.
Speak to Your Buyer Personas
When sorting through potential blog topics, make sure to keep your real estate company’s buyer personas in mind. Remember, a buyer persona is a semi-fictional representation of your ideal customer. Your target audience will want to read the valuable information posted in your company’s blog if they feel it is speaking directly to their needs. That being said, make sure your blog topics are geared towards certain buyer personas. Write blogs for each individual buyer persona, instead of attempting to speak to all of them at once. The needs of a senior in the market place are going to be much different from the needs of a first time home buyer. If your real estate company has taken the time to correctly develop its buyer personas, then your blogs will read like their favorite “how-to” magazine. Perhaps the best thing about having multiple buyer personas is that when you think of a blog topic, your company can write an individual blog for each buyer persona regarding that topic. Thus, expanding your list of blog ideas.
Use Lists to Capture Your Target Audience’s Attention
A great way to create effective blog content is through the use of lists. Lists are simple, but potential home buyers will be able to easily sift through the valuable information your company provides. Like any other blog, your list needs to be helpful. Create lists based on common new home myths or mistakes made by home buyers. Make sure your list has valuable takeaways, uses numbered items, and has a clear and catchy title. Blogs that make great use of lists are those that have a ton of valuable statistics or facts. Maybe you have some important information that you would like to share with your audience about the local real estate market, or you just have multiple tips that all potential home buyers should know. Lists allow you to deliver relevant information to potential home buyers without overwhelming them with too many words.
Strong blog topics will ensure that your blogs are seen and bring traffic to your website. Blogs that build consistent website traffic will become priceless tools that your real estate internet marketing campaign won’t want to live without!
