Creating and maintaining an effective blog can serve as a strong asset to your vacation rental company’s internet marketing campaign. While your website works for your company by informing your guests of all the fabulous vacation rentals you have to offer, the blog should resonate with them on a more personal level. That being said, the success of your blog can often depend on the topics that you and your fellow colleagues choose to write about. Use these tips below to develop creative blog topics that will attract potential guests to your vacation rental company’s blog on a regular basis.
Help Your Potential Guests by Answering Questions
Guests that return to your vacation rental properties year after year are extremely important to the success of your business, but so are new guests. Answering questions common to those who are new to your area will make your company appear helpful in the eyes of potential guests, increasing the chance that they will book a reservation with your company. Don’t make the blog topic creation process more complicated than it needs to be. Often times, posts that answer questions like “where do the locals eat?” or “what are the best things to do in the area?” are extremely successful and engaging.
Follow the 80/20 Rule
Remember that throughout your vacation rental company’s content marketing, there should be much more helpful content than promotional. Posting 80% helpful content to your blog will increase the chances that potential guests will actually hear what you have to say, instead of rolling their eyes in fear of another promotional post. Think of your blog as a platform to deliver helpful information to your audience, not a way to strictly advertise your properties and services. Keep this in mind and create your blog topics accordingly.
Speak to Your Buyer Personas
Do you know who is making the booking decisions for the families who rent your properties? If you do, make sure you formulate blog topics that will speak directly to the decision maker. Since the family’s vacation planner is generally the mom, keep her entertained and informed when creating your blog topics. Consider writing about things that will convince her that your rental properties are the ideal family vacation destination! Also, think about who your ideal client is. Is it a family of 4 who goes on 1 vacation a year, or are they honeymooners looking for a romantic getaway? Consider these ideas when thinking about potential blog topics.
Make Your Readers Feel Like They are Part of the Conversation
An effective way to create blog topics that make readers feel as if they are part of the conversation is to use lists. Blog topics that leverage the simplicity of lists are effective in that they can be easily read by your potential guests. Common lists include “Top 10 Things People Who Visit ________ know” or “5 Bucket List Activities in ______”. Not only do listed blogs create an “easy read” for your potential guests, but they are easily relatable. Blog topics that potential guests can relate to are often shared on Facebook and other social media platforms more frequently, thus increasing your blog’s reach!
If all else fails, make use of Hubspot’s Blog Topic Generator. The tool is great to help you get some topics down on paper or at least get your creative juices going.
Generating effective blog topics will ensure you are creating content that your audience will want to read! Allow your blog to enhance your vacation rental marketing campaign by implementing these tips into your topic creation routine.