Consistently coming up with fresh, creative content to share on your vacation rental company’s website and through social media is sometimes tough to do. But with more than 80% of travelers using the internet to research and plan their vacations, it is crucial to your vacation rental company’s success to keep up the pace and give your potential renters what they want…helpful information…now!
Blogging creates a connection between you and your potential customers, and if done right, can drive a lot of traffic to your vacation rental company’s website. Here are a few quick and easy tips to come up with effective blog topics.
Put Yourself in Their Shoes
The best way to begin is by asking yourself, “Who do I want to attract?” You are going to come up with more than one answer to this question, which is great! These different types of people are your buyer personas, and each persona is attracted by different content. It is your job to put yourself into each persona’s shoes, and try to imagine what type of content might catch your attention.
For example, if you wish to target a young-adult audience, you could write a blog post titled:
- “Why We Love Myrtle Beach Nightlife (And You Should, Too!)” to get their attention.
Shopping, music, restaurants, and exciting amenities would also be points of interest for topics geared towards this buyer persona.
If you’re looking for a 55 and older crowd to market your vacation rentals to, consider something like:
- “Top 5 Relaxing Sunset Dinners on the Outer Banks”
Convenience, restaurants, reviews, fishing and leisure activities could work well for this target group’s blog topics.
As you can see, creating separate content for different personas is going to target your audience more directly, making it more likely that you gain their attention.
*Tip: Keep in mind the layout of your posting and make sure to alternate the content on your blog so that you maintain a steady consistency of relevant information.
One way to build trust and credibility for your vacation rental company is to create and distribute blog posts that answer the questions your audience is asking. Check out FAQs from previous guests, emails, comment cards, and even vacation renter forums online. Determine their pain points, concerns and questions and then construct a blog post for each question and answer.
- Q: “Can we bring our dogs along with us on vacation, and if so, is there anywhere around town that they are allowed to go?”
Topic: “Pet Travel Tips for Your Oregon Coast Vacation”
- Q: “We wanted to Visit the Outer Banks this fall, but in the offseason, is it too dead to take a vacation?”
Topic: “Fall Festivals and Holiday Events You Don’t Want to Miss on the Outer Banks”
You get the picture. If one person is asking it, many people probably have the same question. Having content on the internet that answers these questions will be helpful to future potential renters and will keep you top of mind when they go to book their next vacation!
*Tip: Mind the 80/20 rule when blogging…just as in a conversation, no one wants to only hear about you. Consider the blog post a conversation and make 80% of your content informative, educational, and entertaining, and only 20% promotional. This will prevent readers from feeling like you are only trying to sell them something instead of actually trying to help.
This beautiful age of technology has its perks. If you’re still having trouble coming up with ideas for blog topics, consider using an automated tool, like Hubspot’s Blog Topic Generator. Their unique algorithm generates a week’s worth of blog topics based solely on three nouns you choose as keywords. As the algorithm is not flawless, you might need to adjust the wording to best fit your needs, but the ideas remain, and help a lot in generating content when you just can’t seem to think of one.
For more information, or if you have any questions for us, we’d love to hear from you in the comments below! If you’re interested, you can check out more internet marketing tips at Paveya’s Vacation Rental Marketing blog.