Social media has allowed millions of businesses across the planet to reach potential clients and customers that they would have never before imagined. Once you make a Facebook business page or Instagram account for your brand, you have the immediate ability to market your services and product offerings on an international level. However, with power comes responsibility, and social media represents another facet of your business’ marketing that demands attention. If you don’t take the time to maintain your social media accounts, disaster can ensue. To avoid potential social media issues, read below to learn 4 huge common mistakes!
Too Much Automation
Maintaining a strong presence on social media is hard work. It takes a great amount of time and creativity, but can often be extremely beneficial to many businesses. There is a large amount of tools in today’s market that allow you to schedule posts, have reviews automatically posted to your social pages, and so on. While these tools are convenient, relying on them too much can cause a variety of potential issues. It is important for your various social media outlets to be able to respond quickly to the latest industry news and happenings as stories of this nature get the most engagement. Producing this kind of content is not possible if your various posts are always scheduled in advance. To ensure you are creating an interactive environment where your followers want to engage with your business, schedule posts for the future while also posting up-to-date content when necessary.
Deleting Negative Reviews without Contacting Customer
It is common in many industries for past customers and clients to voice their frustrations with your company on social media, even going as far as posting on your Facebook, Instagram, and Google+ profile pages. While the occurrence of a past client posting a negative review of your company is unfortunate and often difficult, it should be thought of as an opportunity. Do not simply delete a negative review on Facebook or any other social platform. First, attempt to reach out to the customer and allow them to voice their frustrations with you. At that time you may be able to offer the past customer savings on their next purchase, or some other form of attention that shows your company truly cares about its customers’ experiences. In some industries, simply offering a tee shirt, gift basket, or gift certificate can immediately change the attitude of a once disgruntled patron of your business and will show your other social media followers that you care about their concerns.
Bad Profile Photos or Cover Images
Don’t allow those who visit your social media outlets to get a bad first impression of your company simply because you have badly lit, low resolution photos on your social pages. You only get one chance to make a first impression on a potential client, so don’t ruin this opportunity! Take the time to upload quality photos and logos to your various social media platforms for profile and cover images. Make sure the photos are the correct size and scale to have your profile or page looking as good as possible!
Having a Stagnant Page
If you aren’t going to maintain your social media page, then don’t have one at all. Having a poorly maintained Facebook page or Instagram account causes potential clients to think your business is irrelevant, out of touch with the current market, or potentially no longer in business. Posting a few times a week to your accounts and updating cover images every few months will keep your online persona looking great!
Want more advice regarding your business’ digital marketing? If so, follow Paveya’s Inbound Marketing Blog for tips and up to date industry news!
