Why is it important to use “story telling” for your tourism department? Storytelling is one of the most powerful forms of communication in today’s marketing industry. Content marketing revolves around the concept of creating high quality content to attract, engage, and inform the consumer. Tourism depends on the ability to not only attract vacationers, but to keep them coming back to the same destination. Stories allow people to not only build a connection with other people, but with the community itself. Below are several methods on how content marketing can use stories to drive the tourism industry.
Telling stories involving the creation of a place and its background is a strong method in gaining the consumers attention. People like to have a general idea of the place they are visiting and what they will gain from the experience. Travel and tourism marketing can use a variety of platforms to attract visitors to a destination through digital media. Powerful images and videos are key in visual storytelling, a single image can capture a person’s experience while on vacation. The advantage of using images to tell stories is that the experience is open to interpretation and is not defined by an individual narrative. The ultimate goal of the tourism industry is to inspire visitors to create their own story.
Visitors to our area desire to have a connection with the people, culture, and community. In today’s world people use social media to create and build a connection to a place, which is an interactive form of storytelling. The travel industry has the advantage in encouraging others to share their experience through the use of technology. Social media sites can deepen that connection by giving visitors the opportunity to stay engaged with the local happenings in the community. People often enjoy having a place online to discuss what made their vacation memorable. Storytelling in today’s tourism is going mainstream by encouraging consumers to interact through two way communication, as opposed to traditional forms of media.
The key to having an effective tourism campaign through marketing is giving the consumer a voice. It is important that visitors feel that their opinion and personal story are valued. It should be easy for people to join the conversation by asking probing questions and allowing them to comment, like, and share our content. Inviting visitors to share their testimonials on the service we offer strengthens their relationship with the community and keeps them coming back. The tourism department’s use of powerful stories in marketing provides a unique dynamic that will attract more visitors to your area.
For more information on the connections between storytelling in social media and the tourism industries and for how they affect marketing, contact Paveya today. We’re ready to help you with your Internet and mobile marketing needs!