If you are familiar with BuzzFeed.com, you know that people love viral lists! There are many reasons why this is true. Most importantly, lists convey information in a quick, highly visual, entertaining form. With the help of social media, these lists can help your business reach new followers, gain more leads and gather new clients. Not sure how to make a BuzzFeed-style list for your company? Here is a step-by-step guide to creating a viral BuzzFeed-style list to boost your company! For an example of what your list can look like by using the process below, check out “A Perfect List for Home Builders to Share in Social Media.”
Concentrate on your industry, buyer persona and their pain points. Creating lists focusing on topics that your persona wants more information about will bring the most viewers to your list. Remember that these topics should not be self-promotional but content that will help the viewer in some form.
For example, if a vacation rental company is trying to reach online users that want information about the area, determining their wants and pain points is critical. If a normal concern for visitors is restaurants within walking distance, a good list may be “8 Must-Try Restaurants within Walking Distance of [Insert Area].
Make a short list of topics that are relevant to your buyer persona and choose a topic for the current list. The next step is to make a list of discussion points within this list. Choose how many points you wish to make in this list to be able to find images for each. Determine the title of the list and draft a short description for the list to convey what the list will discuss.
Gather Images for the List
Once you pick your topic, find images of each discussion topic that will be discussed on the list. There are many places online to find images. Pinterest and Houzz are great sites to find images relevant to a multitude of topics. Area websites are also another great place to check. Once you find images that will be used in the list, save the images to your computer and copy & paste the image URL into a word document. You’ll need this URL in order to give credit to the image source when you create your list.
Note: Images need to be the following minimum size:
- Landscape: 448×336
- Portrait: 448×620
- Square: 448×448
For example, if you are a realtor and want to promote living in a specific area, creating a list called, “24 Reasons Why Families Love Living in [Insert Area]” would be a great list. Visiting Pinterest and local area sites will likely give you a variety of images to choose from for each particular discussion point.
Create Titles & Captions for the Images
Each image will need an image title and caption. The title conveys the overall message of the image. For example, if you are a home builder creating a “10 Design Ideas for Your Dream Bathroom” list, you might describe one bathroom style as “Beach Shabby Chic.” This caption explains that the image uses old-style rustic beach decorations and ocean hues to create the feeling of a beach paradise in the bathroom.
Create a PlayBuzz.com Account
PlayBuzz.com is a buzzlist generator that allows you to create your own lists for free. Create an account for your company by providing user information and entering a full profile bio.
Create Your PlayBuzz List
At the top right of the PlayBuzz page, you will see a Create button. Click this button and choose the “list” option among the PlayBuzz options. This will bring you to the page where you will actually create the list. Enter the list name and description into to the header section and choose one of your images to be the featured image for the list. This will be the image that appears on social media. To add the list images, click “add media into the numbered area and upload the image.” Enter your item title and caption and repeat for all images, titles and captions. When adding images, include the image source URL in the field that acts for image credentials.
Choose your tags for PlayBuzz to categorize your list for the most views. If you do not see a tag that is specific for your list, you can create a new tag on this page as well. Be sure your permissions are set to public and choose whether you would like numbers to be displayed alongside the images. Preview and review the list; then publish.
Attain the Embed Code and Publish
Once published, view the live list and attain the embed code. Simply click “Embed” located at the top of the list. Be sure to unclick all style options before copying the embed code. You can now paste the embed code into the html of your blog post and publish the blog.
Share in Social Media
Share across all relevant social media accounts to attract the most likes, comments and shares. Do not be afraid to share more than once going forward to remind followers of the list and reach new audiences.
Using these steps will help you create a viral Buzzfeed-style list in no time. These lists are a great way to give helpful, entertaining information that viewers will enjoy and remember. Lists like these tend to produce a lot of shares within social media, so they will help spread your name and keep you top of mind with potential clients. Happy buzzing!