Broken Links Mean Lost BusinessNothing stays the same, and that includes our blogs about business or business websites. Do you know how to tell if you need a website redesign? From time to time it may seem like our website is not getting the traffic it needs. If this is a persistent problem, you may need someone to take a look “under the hood”. In the same way that you get your car tuned up each year, websites need some care as well. It could be as simple as having someone assess your site to be sure all the links are working correctly, including how your online store is behaving. If you have someone who blogs about business on your site make sure that the keywords are still relevant and have it evaluated for effectiveness. So many times we set up our sites and then walk away, thinking we don’t need to update them, but the web is a fluid place. Maybe your site needs to reflect Google’s recent changes on how searches are done. Perhaps a mention on one of the blogs about business gave your site a traffic spike that created a crash. These kinds of changes can affect how links work. It is always a good idea to have your website “tuned up” every year just like you would have your car tuned. That will keep your site running strong and your visitors happy.
Give Your Site Some LovingAnother way that sites or even blogs about business can fall behind is when they begin to look dated. There are fashions in websites just as there are in cars or clothes. Even if they can’t put their finger on what it is that doesn’t feel right, visitors will know if your site looks out of date and needs a website redesign. It could be as simple as the way they navigate around the site or what kind of social media connections you have. How can you tell if you’re in need of a website redesign? Your business may have grown since you made the site and now you offer 20 kinds of wing nuts or have added wing nut accessories or a new customer service number. Whatever the reason for outgrowing it, you can be assured that if your site is more than four or five years old, it probably needs a facelift. Give it a little help by having the site updated, so your visitors will feel welcome. A new look announces that you are a business that is always in the know, and helps your business take advantage of all the new ways to stay connected with your clients. So regardless of whether you have a dog grooming website, sell the biscuits to reward the “good doggies” or do blogs about business going to the dogs in your neighborhood, you still need to be sure that your website tells your visitors all they need to know. It can mean that you need a few links fixed, a tune-up to get it running smoothly or a whole new website redesign. In the same way you can’t know if that “funny noise” that happens when your car is idling is serious or a quick fix, you can’t know how to get your site running full tilt boogie unless you get it checked.
Does Your Company Website Need a Makeover? was last modified: February 26th, 2014 by