The business of online buying and selling has increased exponentially since Amazon, the website that set the standard for customer-oriented e-commerce, sold their first box of books in the early 90’s. Once eBay entered the scene, the two companies have paved the way for today’s online merchants. Now, with more than $350 billion US dollars spent online annually, eCommerce is a part of everyday buying and selling and if your company wants to take part, here are a few ecommerce trends to consider.
More than one third of e-commerce purchases are now coming from shoppers using mobile devices. Although conversions of shoppers on ecommerce websites are lower than they are on personal computers, smartphones are the most common starting place for online activities. More than half of online shoppers can be found browsing through online stores now on their phones, therefore mobile applications and mobile responsive ecommerce websites are a must if you want to engage your potential buyers in today’s online shopping arena.
Using the web as an online store provides many benefits to your company, one of which…you’re always open! And as mobile usage to online shopping picks up when desktop usage drops off, consumers are essentially “always shopping.” Computer-based traffic to ecommerce websites has been found to be at its highest during the week and during the weekends is when most people are shopping via mobile, therefore ecommerce websites have constant access to their target audience today, more than ever before. It’s called cross-platform behavior and if you understand how your buyers are shopping you will be able to target their attention using content and advertising to encourage more traffic to your website.
In 2014, ecommerce orders coming from social media grew a staggering 202%, according to a recent study by Shopify. This demonstrates how Facebook is maturing as an advertising platform, with many of the Facebook traffic coming from paid ads. Facebook isn’t the only social media platform generating sales for ecommerce websites, as Pinterest and Twitter are also producing a lot of sales as well, depending on the different type of product or service. For example, Pinterest generates a high volume of orders for things like collectibles, antiques, books and magazines, where Twitter produces a lot of catalogs and home and garden products. Maintaining a strong social media presence in conjunction with content creation and Facebook ads will help to make your ecommerce business shine in such a crowded online shopping market.
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