Social media platforms allow users to find the information they desire and share with family and friends to discuss on their own personal pages. Ensuring that information from your company and your new homes show up in these social media searches is critical to keeping your company top of mind and gaining more leads for your business. Not sure how to get your content to show up in these searches? Hashtags. Find out what a hashtag is, why builders should be using them and what tags work for builders here.
What is a hashtag?
Google defines a hashtag as, “A word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic.” A hashtag is simply a way for people to search social media sites like Twitter, Google+ and Instagram for messages that have a common topic. For example, if you search #CustomHomes on Twitter, Google+ or Instagram, you will see a list of posts that include images and information on custom homes. People utilize hashtags to do research on topics and to join conversations that interest them.
Why is this beneficial to builders?
Hashtags provide an organized way for builders to reach people who are specifically looking for the type of information you are posting in social networks. Using hashtags relevant to your target audience and geographic region will help bring your content to the attention of those who are actually interested in a new home. When they discover your information in this way, it can lead to valuable website traffic because you have piqued the user’s interest.
What hashtags should my company be using?
- Location hashtags: Use hashtags that pertain to the geographic area your homes are located in. For example, if you are a home builder in the Raleigh, NC area, use #Raleigh or #ResearchTriangle in your posts. If the city you are building in has nicknames, be sure to implement these into your tweets as well. Atlanta, GA is often called ATL, so using hashtags like #ATL is recommended.
- Industry-specific hashtags: You can use more than one hashtag in a social media message. Alongside your location-related hashtags, use specific hashtags for the type of homes you are building. If your company focuses on building custom homes, use the #CustomHomes hashtag. This will ensure if a user is searching about custom homes, your company will show up in the feed. This is very important for those who build homes in multiple areas. The user may find your tweet or post about homes you are building in Georgia, but they may visit your site and see that you can build the same custom home in Virginia. The same idea can be used no matter what type of homes you are building including #ModularHomes and #LuxuryHomes. Using hashtags like #DesignIdeas can also provide good exposure for your messages.
- Use real-estate specific hashtags: It can be helpful to use general real estate-related hashtags, too. For example, you can use terms like #NewHome and #ForSale so your posts show up in searches for these topics as well. You might also try a more location-based hashtag like #RaleighRealEstate.
- Emphasize amenities in your homes: If your new homes have extravagant bathrooms or granite kitchen counters, create posts discussing this and use hashtags like #DreamKitchen or #DreamHouse to reach those looking for ideas of things they want in a new home.