Yesterday, Facebook announced that businesses will now have call-to-action buttons (CTAs) available to use on their business pages. This means you can add a button to your company page that leads people to your website to search, shop, sign up for something, or take another action. This latest announcement has added yet another tool to your social media repertoire. Why is this important? Read on to learn what CTAs can do for your internet marketing efforts on Facebook.
Drive More Traffic to Your Website
The biggest benefit of Facebook’s new CTAs will be the ability for you to drive more traffic from social media to your website. Facebook announced there are seven types of CTAs available:
Many of these options can help drive traffic to your website by sending the social network user to contact pages, email signups, videos or applications embedded onto your website. This gives your company the opportunity to turn this new website visitor into a lead through your helpful information and content by attracting them to other CTAs on your website.
CTAs Help Companies Determine Conversion Rates from Social to Leads
Having a CTA on your Facebook Business Page will help you determine how many social media visitors are continuing to your website and becoming leads. Facebook has also recently announced improvements to Facebook Insights, their analytics and reporting tool. These improvements plus CTA conversion analytics can help your business determine if your social media efforts are productive and will help you gauge your ROI.
Promote Products and Items that Facebook is Limiting Organically
Facebook previously announced that the organic reach of promotional posts will be reduced to nearly zero starting in January 2015. This means that unless you are creating Facebook Ads for promotional posts, the post will not reach users organically. A CTA is one tool that can be an alternative to a Facebook Ad. For example, if you are interested in growing your email lists, an email signup CTA on your page can effectively grow your list without putting as spend behind the efforts. If you are trying to promote a particular product, you can create a CTA for the product using the Book Now or Shop Now CTA options. Although Facebook Ads are recommended, this is another option for businesses that may not have the ad budget needed to support a campaign.
How to Add a Call-to-Action on Facebook
Here’s how to implement the new call-to-action feature. Ensure you are logged into Facebook as an admin of your company’s Facebook page. You will see a button in the cover photo area that says “Create Call-to-Action.” See the image in this blog post as a reference. Click on that button and follow the instructions. It’s that simple!
Facebook is constantly updating and improving its features for businesses. Stay up to date on the latest changes and updates by following our social media marketing blog!