Facebook has officially launched its enterprise social network for businesses known as Workplace. The feature is very similar to how Facebook already works, but you only communicate with people from your company or linked organizations. Companies that use Workplace can create groups to easily review shared projects and shoot live video for coworkers to watch. The messaging on Facebook’s Workplace provides audio and video calling for users. The ad-free website lets users login separately from their personal account and includes an algorithm News Feed, events, and groups to keep you updated. Facebook Workplace spent several years in testing and is now available for companies, schools, and non-profits. Here are a few things that you should know about Facebook’s latest addition.
How does it Work?
You can sign in through your company computer using (YourCompanyName).facebook.com or download the mobile app to connect to Workplace. You can follow anyone that you work with that is registered to the account. The feature can be used to plan or announce an event or keep employees on the same page. You will be notified when you have messages, posts and comments. If your company is interested all you have to do is visit the website, click apply to begin setting up Workplace. According to Facebook, more than 1,000 organizations around the world are already using Workplace.
Does it Cost Money?
If your company is new to Workplace, you will receive a free three month trial to test the product. The pricing follows a tiered structure, if your company has less than 1,000 employees you can expect to pay 3 dollars per active user. If your company has more than 10,000 employees each active user costs $1. Facebook offers Workplace for free if you are an educational institution or a non-profit organization.
On Monday, Facebook announced that they are adding several new features to make it even more user-friendly. Businesses will soon be able to create multiple company groups so employees from different organizations can collaborate on shared projects. At this time, any employee can broadcast live so others employees can easily track and follow important updates. Not only will you be able to the post within your company, you will be able to see trending topics to stay informed during the workday.
Partners and Competition
Facebook is rolling out “multi-company-groups” and the “Workplace Partner Program,” so larger companies can act as an ambassador and connect with other organizations by using Workplace. Facebook is working with other corporations and has added Workplace features so companies can take advantage of the dashboard feature that displays analytics and interactions when users sign on. The multi-company-group allows employees to work with other businesses in a safe shared space to communicate in a secure environment. Facebook administration stated,” The new global and mobile workplace isn’t about closed-door meetings or keeping people separated by title, department or geography. Organizations are stronger and more productive when everyone comes together.”
For more information on using Facebook‘s Workplace to connect your company and how social media affects marketing, contact Paveya today. We’re ready to help you with your Internet and mobile marketing needs!