Did you know that 74% of all online adults use social networking sites, and more than half of all travelers use social media for summer vacation inspiration? If your vacation rental company is not making its presence known on social media, you could be missing out on an entire market of potential customers.
Not sure what kind of content to share with your followers on social media sites like Facebook, LinkedIn, Google+, and Twitter? Check out these helpful tips for finding good content to share with your vacation rental company’s social audience.
Facebook Interest Pages
Add interests to your Facebook page to receive a special news feed for each topic. For example, add “beach vacations” as an interest and receive a feed of content including photos, blog posts, contests, and more, from industry professionals specializing in beach vacations, all within one news feed. As more qualified users are added to the list, the feed will grow, offering you a wide-range of sources for beach vacation content. This Facebook feature is helpful in finding content to share, but also in providing you with ideas of what you should be posting on your own social media accounts.
Share Popular Content
Find out what people are talking about by checking the trending topics on sites like LinkedIn and Twitter. LinkedIn Pulse will gather popular news, top posts, and a list of recommended industry professionals for you to follow based on your profile. Use this tool to easily find relevant content to your vacation rental company that is popular right now, so that you can share it with your audience on other sites, such as Facebook.
Twitter displays trending topics on the left side of all accounts. Find topics that might relate to your vacation rental website and drive more attention to your company by using the trending hashtags. These words or phrases that connect related content to eachother will link your page to posts that display the same hashtag, ultimately creating an avenue for people who are not even your followers to find your account and potentially end up on your website.
Follow Your Industry’s Influencers
Find out who is effectively using social media in the vacation rental industry and then follow them for updates on what they are sharing with their audience. You will not only gain more knowledge in your industry but will have a reliable source of information to share on your own social media networks from time to time. Not sure where to begin? Check out these 5 Vacation Rental Companies Rocking Social Media.
Use Google Alerts
Prove to your followers that you are a valuable resource of information in your industry by sharing the most up-to-date, informative, and helpful information possible. Do this by staying in the know by setting up Google Alerts. Using this Google feature, you are able to create alerts for content from all over the web containing, for example, the locations of your vacation rental properties, the types of activities that can be found in your area, and any other vacation-related information you think your audience would enjoy. Share content that is specifically relevant to your company, but also share some loosely-related content that you think your followers will also be interested in.
Create your Own Content
Last but certainly not least, share your OWN content. One surefire way to prove to your followers and potential customers that you are an expert in your industry is to create your own unique, informative and engaging content. Do this through blogging, videos, eBooks, lists, and whitepapers, among others.
For more information and ideas visit Paveya’s Vacation Rental Marketing blog!