More home buyers are using social media as part of their search than ever before. An astounding 75% of home buyers use social media in the search for their new home, a 30% increase from 2011 (The San Diego Union Tribune). Okay, so you know how important it is to be on social media, but what kind of content should you post and where should you find it? Discussed below are a couple of tips and recommendations that will make social media content creation easier for your home building company.
Post Some Industry Knowledge
You are the home building expert, so use your experience to share some valuable information with potential home buyers! Potential home buyers are starving for knowledge regarding new homes and you are full of information learned from years of industry experience. Post information regarding the pros and cons of certain types of homes, tips for maintenance, and the value achieved when various attributes are added to new homes. Don’t let your tech savvy competition flood the market with information they found elsewhere; Show that you are the authority in your local market by passing your knowledge on to the consumer!
If you find a variety of online home building industry information useful, chances are your potential home buyers would find those same articles and write ups useful as well. Feedly will save you time by organizing features and articles from all of your favorite industry websites into one feed. This wonderful website will keep you from having to visit a variety of web sites just to find a relevant article to post. Instead, Feedly brings the articles to you! Add your favorite industry web sites to one feed or divide them up into a variety of categories with the easy to use tool bar, and find the best article possible for each post.
Document a Project
Are you currently building a beautiful home? If you are, that home may be your ticket to enticing potential home buyers to immerse themselves in a home building project with your company. While you might find the home building process less than exciting, your potential home buyers could very easily find it exciting enough to finally make that investment they have been waiting for. With your client’s permission, post photos of a new home’s construction from laying the foundation to the day the homeowners move in. This will create a comfort level with potential buyers as you let them live vicariously through your current client’s via social media.
Model Industry Leaders
If there is a home building industry leader who is posting social media content with great success, don’t be afraid to mirror their posts. Model your posts after theirs to show off the benefits your home building company has to offer to ensure your posts create as much traffic as the competition’s. In addition to the competition, use Pinterest to discover what type of content potential home buyers find useful. With a little bit of browsing you will be able to learn what types of posts you could mirror with your own images and written content based on industry expertise.
Potential home buyers are relying more and more on social media to gain knowledge about their next purchase, make sure you are in the discussion by implementing a strong social media marketing strategy. Capitalize on the 75% of consumers who rely on social media to influence their purchasing decisions and watch your business grow! Curious about how internet marketing and social media can help your home building company reach its goals? Check out Paveya’s Builders and New Home Marketing blog for internet marketing tips and advice regarding marketing for home builders.