Google announced yesterday that they are making another update to their algorithms, this time to the ones that determine the URLs displayed in search results on mobile devices. The objective was to generate search result information that better reflects the names of the websites in order to help mobile searchers understand their results more clearly. Google’s solution is to use the real-world name of the website instead of the domain name in mobile search results, as well as to display the URL structure of websites in a “breadcrumb-like” format to help searchers understand their result.
Here’s a before and after example from Google of what the change looks like:
Keep in mind this change only affects the appearance of search results on MOBILE devices (for now) and will come out gradually, with the site name changes in the US only and the breadcrumbs affecting world-wide search results.
What Does This Mean for Your Business?
You don’t need to take any action as a result of this change. It’s simply something Google has done to make mobile search results more user-friendly. You don’t need to alter anything with your existing URL or website as this change will happen automatically.
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