Google has recently been sending notifications out to webmasters with websites that are not mobile-friendly, instructing them to fix their mobile usability issues. These mass notifications, via email and Webmaster Tools, are advising sites that are still non-mobile friendly to amend their issues or there could be potential problems with ranking for smartphone users in the future.
In 2013, Google established its broken mobile site penalty, but there is indication that what is about to emerge goes beyond this, as the notifications are directly targeted to those that are not mobile-friendly.
This is the first of its kind of notifications sent by Google regarding mobile issues to webmasters, so it is raising some red flags. Before, the notifications were typically surrounding mobile usability issues, where now it revolves around mobile ranking, an indication thought by most that a new Google mobile ranking algorithm is about to launch.
Google already penalizes sites that aren’t mobile friendly to users, but the new algorithm could actually boost rankings for those who provide a good mobile experience to site visitors, using the mobile-friendly criteria as a ranking signal.
Here’s an example of how these new notifications by Google read: “The errors on these 3,670 pages severely affect how mobile users are able to experience your website. These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.”
Want to make sure your site is mobile friendly to better your chances for higher search engine rankings? Check out these articles from Paveya’s Internet Marketing blog to make sure you are on the right path if Google makes the announcement that they will be releasing a new mobile ranking algorithm for search engine optimization.