Google is once again making changes that may affect your website’s rank in their search engine results. This time, the focus is on pop-ups, also known as intrusive interstitials. One of Google’s top priorities is to constantly improve the mobile user experience and this is a change that will do just that. Whether you use pop-ups for your business or not, you have to agree that they can be extremely annoying when you are trying to quickly view a websites content from your mobile device. This update will require many businesses to change their marketing strategy for collecting leads and user information.
What Will Be Penalized
Pop-up “intrusive interstitials” are often displayed once you navigate to a new page on a website. The interstitial will typically completely cover the content that you were trying to view, forcing you to either “X-out” of it or follow its script to continue. These interstitials often make the user experience less enjoyable or make it more difficult for viewers to access your content, and for that reason they will soon negatively impact your websites Google ranking. Obviously, this will not be on the only factor taken into consideration for your ranking, but it is worth changing to stay ahead in the ranking game. You have until January 10, 2017 to make the necessary changes to your website to avoid being negatively ranked for having intrusive interstitials.
What Is Safe
The update will only apply to mobile websites. Desktop versions of your website are still safe to display all types of interstitials. However, there are a few types of interstitials that will continue to be allowed on mobile devices, including:
- Anything that requires legal consent can be displayed through an interstitial – e.g., asking for a viewer’s age before displaying age sensitive content, or getting user approval for the collection of their browsing/cookie information, etc.
- Login interstitials that require users to enter their information before they can access private content are acceptable.
- Ads that only take up a portion of the screen and are easy to dismiss are still acceptable. For example, a banner at the top or bottom of the screen that does not disrupt the viewer’s ability to see the website content will not be penalized.
Be prepared for these changes and start making an update to your website marketing strategy as soon as possible. For more information on internet marketing check out our blog at www.paveya.com/blog or contact us today at 1-855-372-8392.