As a part of a well-balanced inbound marketing diet, you must include nourishing elements in order for your efforts to pay off. Search Engine Optimization strategies make up the meat and potatoes of the internet marketing pyramid, encompassing practices like keyword research and optimization, social media marketing and the reigning supreme…CONTENT MARKETING!
Creating quality content is the best way to not only rank for desired keywords but to represent your home building company in a unique way to generate interested prospects, nourish happy buyers, and encourage referral business! Here are few quick and easy steps for your home building company to establish and maintain a content marketing strategy that succeeds!
What are the other builders in your area doing? What type of content are they putting out on their website or blog, sending out through email eblasts, and posting on social media? Research what you think is working and what isn’t and then think about what you would do differently.
Determine Your Buyer Persona
Knowing your customer demographic is the foundation for all of your marketing strategies, including content marketing, so take the time to evaluate who you will focus your reach on when you begin implementing your new content creation plan.
Tip * Marketing automation services that aggregate data, like HubSpot and Infusionsoft, can perform constant monitoring across platforms to consistently update your target audience persona, saving you time and maximizing your ROI.
Establish Your Story
Once you’ve determined your target audience, generate your company’s story.
How did you begin? What are you company values and beliefs? What sets you apart from your competitors?
Put a human story behind your company’s brand and let it carry through all of your pieces of content so that when someone sees your company name, you will stand out as a relatable, trustworthy source for home building.
Cultivate your company’s story through content in the form of blog posts. Be sure you are representing the goals and beliefs of your company through helpful articles and tips that will work to educate your consumer and provide helpful insight into the home building industry.
After you have created your helpful content, determining your method of distribution is key! Based on your desired audience, reaching out to where your audience naturally spends their time online is important. Through various social media platforms, including LinkedIn, Facebook, Pinterest, YouTube, Instagram and more, you can distribute your content to the people who are more likely to take the bait.
Assess Your Content Marketing Technique
No good marketing strategy is complete without measuring what worked and what didn’t so that you are able to adjust and re-use. Collecting data to determine the channels that drove the most traffic to your website and resulted in the most conversions from site visitors to home buyers will be essential to having a successful internet marketing campaign.
Use these tips to develop a content marketing strategy that works for you and for additional help with creating and implementing your content, or for any other internet marketing assistance for your home building company, contact the specialists at Paveya!