More home builders are integrating blogging into their internet marketing strategy than ever. Builders are recognizing the many benefits blogging has for your website, leads and home sales. Not using blogging effectively or not blogging at all? Here are some of the many reasons why your home building company should be embracing blogging!
Improves Search Engine Optimization
Continuously writing original, helpful content is one of the best ways to improve your SEO. Consider and attempt to understand the questions and pain points that your potential buyers are concerned with. Writing blog posts about topics your target audience is researching via search engines will increase the chances of your content showing up in search results. Using keywords that flow and make sense in the content you are writing is important for improving the number of search results your company shows up in.
Provides Content for Email Marketing
Have lots of email addresses, but nothing to send a recipient that isn’t self-promotional? Blog posts offer a great opportunity to send content that will help the potential buyers become more certain about their upcoming home purchase. Content that is specific to a certain buyer persona can be sent out to a segmented email list. For example, if you are a builder of custom homes for seniors, providing content about community activities and events would be appropriate. This will help keep your company top-of-mind and show you are the expert in senior living communities. For more email marketing tips for builders, check out “Tips to Increase Your Building Company’s Email Click Rate.”
Converts Social Media Followers into Website Visitors
Blog posts are a great source of content for social media, especially when it is your original content. If a Facebook user has liked your Facebook page, they have already shown at least a mild interest. However, when they click on a blog post you share on your Facebook page, that follower becomes more than just a like. They become a website visitor! Sharing your blog posts within social networks is an important way to turn your social audience into website traffic.
Builds Trust with Your Target Audience
Content that provides facts, answers and alleviates pain points helps potential buyers through the buying process. If your company provides the content buyers are looking for in each step of the buying process, buyers will see you as an expert in your area and keep your homes top of mind when coming to a final decision. This gives the potential buyer a reason to call you instead of a competitor.
You can find more info on how to create a blogging strategy in these helpful articles:
- 8 Home Builder Blogging Tips to Increase Website & Model Home Traffic
- 16 Content Marketing Ideas Home Builders Can Use Now
- Nail Your Home Building Company’s Blog Topics
- 4 Home Builder Blogs that Rock!
Providing the content your target audience wants and needs to make decisions through blogging can lead to a large impact on your website traffic, leads and eventually home sales. Builders who are not providing this information are losing clients to other competitors, so step up your builder blogging game!