Building a home that will provide the comfort and strength necessary to stand the test of time is a difficult task, requiring hours upon hours of planning and hard work. However, once a well-built home is finished, it can be enjoyed for generations. Like building a home, creating an effective marketing plan requires strategic planning and hard work. If the marketing strategy is designed correctly, it will deliver a return that is well above the financial investment! Read below to find out how creating an effective marketing plan is much like building a beautiful home.
Design Your Blueprints
Like any strong and functional home, a good marketing strategy needs to have a plan. Your home building company needs to have a well thought out approach if it wants to effectively attract potential home buyers. To attract potential home buyers that will view your company as an expert in the industry, they need to view you as the authority and expert in your local marketplace. Keep this in mind when developing your marketing plan as you will want to produce much more helpful content than promotional content. Any marketing plan needs to have clearly defined goals as well. Before you invest your time and money into various marketing efforts, your home building company needs to know what they want to achieve. Is it website visitors, tangible leads, inquiries, or simply an increase in sales numbers? It could be a combination of these results but without clearly defined goals, it is impossible to determine a marketing campaign’s success. When developing goals, keep in mind that they should be SMART – Specific, Measurable, Attainable, Relevant, and Time oriented!
Create a Solid Foundation
Without a strong and dependable foundation, a home or building could collapse at any point in time. Your marketing efforts are no different. There needs to be a foundation of your home building company’s marketing plan. This will lead to better search rankings, more leads, and more sales. In the world of digital inbound marketing, your solid foundation should be the sharing of your company’s years of experience and industry expertise through the creation of helpful content. Consistently adding helpful content to your website via blog posts and ebooks, then sharing that content in social media or through emails, will keep your potential home buyers returning to your website while helping you rank higher in various Google searches.
Build and Finish the Home
Once you have created the foundation of your marketing plan, it is time to build upon those content creation efforts by ensuring the content reaches the right people. This can be done by creating segmented email lists so you can send content to potential home buyers based on their demographics, wants, and needs. Capitalize on the helpful ebooks you have created by encouraging potential home buyers to fill out various forms on web pages in order to download the content. If the content looks helpful, the lead will gladly submit information such as their name and email address in return for the free download. Attaining this information will help you stay in contact with that lead in the future and learn more about them along the way!
For more information regarding the creation of a successful inbound marketing plan, content creation, and more, visit Paveya’s blog!