When promoting your model home tour dates, advertise your home building company’s ability to offer free on-site consultations to potential home buyers. This approach will be much more attractive as potential home buyers will view the possible experience as both informative and helpful, instead of simply a situation in which they are trying to be sold a home. Don’t use sales pitches in the advertising of the model home that place a great emphasis on price (i.e. “Homes in the Low $200,000s). Choose to concentrate greater promotion on the fact that professionals on your home building company’s team will be on site to see how the wants and needs of the potential home buyer can fit into your variety of homes. Having a design professional on hand to discuss various countertops, flooring, and cabinets will help those who are considering homes imagine what their interior may look like if they decide to build with you! This experience will further the relationship your company may have created with them via its website, emails, and social media.
Make Use of a Virtual Home Tour
One format that helps potential home buyers get a true feel for what your business’ homes are like is a virtual home tour. These virtual tours take the experience available on your website to the next level and increase the chance that potential buyers will decide to visit one of your model homes. When creating your virtual tour, be sure to make one that is both intriguing and helpful to potential home buyers. When choosing what parts of the “tour” will be the main focus, the home’s best attributes should be highlighted and its lesser qualities should be avoided. These attributes can even be location based. For example, if the home is footsteps away from awesome restaurants or the beach, make sure this attribute is seen in the virtual tour. Furthermore, quality written content will support the beautiful images that are being viewed. Attractive decoration and furniture will also create excitement about the home, which is what the “tour” is intended to do! Lastly, make sure the home tour video is sharable via social media. Potential homebuyers who have taken the virtual tour may want to tell their friends, creating further excitement about your property!
Create a Lead Nurturing Process
Having a functional lead nurturing process is vital to turn your website visitors into leads, and those leads into sales. Create a content offer visitors can download by completing a form in which they provide their contact information. If your content offer is valuable enough, visitors will take the time to fill out the form. Once you have their email address, you can continue sending them information answering common questions and bringing them closer to the bottom of the sales funnel.
Encouraging potential home buyers to visit one of your company’s model homes is an effective way to strengthen your relationship with them. Use these tips to turn your website’s traffic into strong leads who are more than willing to visit your model homes.