One of the best ways to keep in touch with your valuable potential home buyers is to send them eNewsletters. eNewsletters are simply emails that your home building company can send to its client base that are structured in a way that provides up-to-date and helpful content that is easy for the reader to digest. Sending eNewsletters on a regular basis will help your home building company remain top of mind to potential home buyers so they look to your company when they decide it is time to purchase or build their dream home. Read below for tips on how to create an effective eNewsletter!
Send Relevant Content
Your potential homebuyers will be much more receptive to your newsletters if they view the content as valuable and relevant. Consider keeping them up to date with current home building styles, trends, and the latest news. If your home building company has a blog then eNewsletters are a great way to get your content out to potential home buyers to attract them to your website and to prove yourself as a valuable source of information in the home building industry. ENewsletters are an opportunity to show off your business’ expertise in a non-promotional fashion.
Also, make sure you include photos and a description of any recent projects that your home building company is proud of. Doing so will help to attract the attention of your potential buyers and remind them what their new home could look like if they choose your company.
Create a Suitable and Interesting Subject Line
Your email will have no value if potential home buyers don’t open it. With that said, take some time to create subject lines that not only explain what the newsletter is about but also entice the reader into opening your email. If you stress the value of the email to potential home buyers then they will be much more likely to read it. Don’t simply put “July Newsletter” in the subject line as readers will see that as extremely boring and delete your well-thought-out newsletter. Instead, put something in the subject line that actually reflects the helpful content inside the newsletter. Even a subject line as simple as “Our 3 Favorite Projects of July” will sound much more interesting and grab the reader’s attention. Not only will creating a better subject line cutdown on unsubscribers, but you will also get more readers to click through the email and visit your actual website!
Use Personalization When Possible
Email recipients are more likely to read your email if personalization is used. Personalizing emails makes them seem more authentic to potential home buyers, increasing the chances that they contact your company when seeking out information regarding a new home. Most email automation services give the user an option to not only personalize the recipient’s name, but to also add a customized signature at the bottom of the newsletter. Consider adding the name and a headshot of your company’s CEO at the bottom of the newsletter for a personalized touch that will resonate with your potential homebuyers.
Use these tips to create an effective eNewsletter campaign that will drive traffic to your home building company’s website and put you in contact with potential home buyers on a regular basis, thus generating leads!
