With more than 100 million active users on Pinterest, marketers of vacation rental companies should take full advantage of the social media website’s extensive reach to gain new rental leads. The image-driven platform that attracts visitors to share links through enticing images is ideal for vacation rental companies to encourage strangers to visit their website and transform them into leads using attractive photos. Maximize your vacation rental marketing with these tips to generate leads from Pinterest for your company!
Post Blog Posts
Create a board on your vacation rental company’s Pinterest page to post your blog posts as individual pins. By pinning your blog posts that contain calls to action (CTAs), you will lead pinners directly to pages on your website and if they choose to follow the CTA, you will nurture them further along in the process of becoming a customer of your vacation rental company. Be sure the pins feature inviting pictures as that is what is seen and shared the most on Pinterest.
Using keywords in your pin descriptions will help people find your content faster. Choose relevant words to your specific area and to the interest of the people who would most likely be visiting there and include them with hashtags to link to other content on Pinterest of the same topic. By picking words that your vacation rental company’s potential renters would be entering in the search bar, such as #floridavacation, #blackmountaincabins, or #outerbanksrentals, you will increase your chances of getting found by people who are looking for your specific type of company. By targeting your audience more through keywords and hashtags, you will be more likely to convert strangers on Pinterest into vacation rental leads.
Include Place Pins
A way to increase awareness of your homes is to pin them individually to a board such as “New 2015 Rentals” or separate the boards by area or type. Use the most attractive, appealing photo of the home as the featured image and link to the listing on your website. Using places pins when pinning your homes will help to visually show location, aiding prospective renters in their search more thoroughly. The more helpful you are to the potential renter, the more likely they are to look at you as a reliable source of information and assistance and choose to rent with your vacation rental company over your competitors.
Link Pins to Landing Pages
Finally, by pinning attractive images that link to landing pages on your website, you will be able to entice pinners to click your image, taking them to a page specifically designed with a form to exchange contact information with a content offer. By linking directly to these pages, pinners will have direct access to your content offer and be more likely to offer up their information, giving you one more lead for your vacation rental company.
By carrying out these helpful practices, you will be able to help increase the leads you receive from Pinterest, utilizing the platform’s extensive reach and helping to boost bookings for your company. For other helpful information, visit Paveya’s Vacation Rental Marketing blog!