Numbers Don’t LieIt isn’t that surprising that many companies have been trying to get their hands on some hard cold numbers to give them an idea of how effective either a blog, social media or others media really is when used properly. Here are the results from three different polls that website socialmediatoday looked at when considering the effectiveness of the rules of social media. Revenue growth for those who use social media was 19% versus those who didn’t use it who saw a gain of a little over 5%. Those using social media had grown their client base by 21% more than those that didn’t use social media. There was a clear gain of clients for companies that used specific social media tools.
- 61% for LinkedIn users
- 35% for Facebook users
- 47% for blog owners
Engaging the BrandUsing sites like Facebook and Pinterest to give your customers more investment into your business can increase both your visibility and your client base. Small businesses in particular can use a blog social media tool to connect their customers on a more intimate level, making that company a personal connection for their clients. Facebook, with 97% of the top 250 internet retailers remains the place to gain data and analytics on your client base while offering a payment technology that makes it easy for small business to move a portion of their marketing and sales onto the site. The bottom line for any kind of rules of social media engagement is to connect with your clients at their favorite places. Having a page on Facebook if you target customer is below 40 will give them an easy place to discover you. Adding a blog, social media video, keeping your site current and up to date, answering questions on the sites as they appear are all good rules for social media if you want it to be successful. Most of all, remember that any kind of blog, social media or other media is just one tool among many. Newsletters, email campaigns, and good customer service still make a huge impact in how your customers see and remember you business. Yes, adding in those social media platforms is a part of it, but they need to work with the rest of your marketing strategy to really succeed
How to Market with Social Media was last modified: February 26th, 2014 by