Promoting your business in an unobtrusive yet effective fashion is often a difficult concept for traditional business owners to grasp. Potential customers and clients aren’t always ready to be “marketed” to directly, so we have learned that it is important not to overwhelm them with sales pitches and reasons why our business is “the best” 24/7. To ensure we aren’t overwhelming our market with constant marketing tactics, we have learned it is necessary to provide potential customers with helpful content as much as possible. However, this doesn’t mean that we have to avoid promoting are business altogether. The key is to promote your business in a subtle and inoffensive manner. Learn how to do so below!
Share Employee Bios
Potential clients and customers are often aware of your company and what it has to offer the market, but do they actually know who is putting in the hard work behind closed doors? Most likely not. With that said, consider profiling your various employees on a regular basis. Not only will your employees be flattered by the attention, but it will give your brand a “face” that your market will be able to relate to. Customers will enjoy “getting to know” your employees and their backgrounds, which can only reflect positively on your business.
Display Community Involvement
Show your potential clients and customers that your business takes the time to get out and get active in the community. Not only will you be encouraging others to follow your lead and volunteer in various ways that benefit the community, but people feel good about doing business with companies that are active in the community!
Share Behind the Scenes Photos
If you are proud of the work that goes on behind the scenes in your office, as well as the environment you have created for your employees, then don’t be scared to show potential customers and clients via social media. You will attract top talent for future company positions while showing clients all the hard work that goes into delivering your wonderful product or service!
Promote Area Happenings
In addition to sharing your community involvement with your social media community, let your online community know about area happenings put on by other local businesses. These businesses will appreciate the gesture and will most likely return the favor if your company is ever to hold an event in the future.
When considering what promotional content to share, keep in mind that content worth sharing is content about your company that you are proud of! Don’t be scared to document exciting office events and successes as this often makes for great social media content. For more information about social media marketing, be sure to check out Paveya’s Inbound Marketing Blog for the latest industry updates, news, and tips!