HubSpot is the most trusted tool for internet markers looking to create a comprehensive inbound marketing strategy. The company is continuously providing users new tools to make their internet marketing experience more efficient and proactive in showing return on investment. The latest tool from HubSpot is the “Make My Persona” tool, which can be found at MakeMyPersona.com. This tool helps users easily create a buyer persona that will assist the company in targeting its marketing to alleviate pain points and questions the person may have, nurturing them into customers. Learn more about this latest tool here!
What is a Buyer Persona?
According to HubSpot, a buyer persona is a semi-fictional representation of your ideal customer based on research and actual data your company has on current customers. Buyer personas include information such as customer demographics, goals, and interests. The more information you have about your buyer persona, the easier it is to create marketing strategies that will effectively reach these potential customers into website visitors, leads and finally nurture into customers.
Why are Buyer Personas so Important?
The buyer persona is the heart of your inbound marketing strategy. It gives your team an overall view into the lives of your customers as well as what concerns and questions they may have. If your team is able to alleviate these concerns, it increases the likelihood of this persona becoming an actual customer. This is achieved by creating targeted blog posts and content that answer questions for the potential buyer and nurture them through the buyer’s journey until they are ready to purchase. A targeted inbound marketing strategy improves the number of website visits and the number of marketing qualified leads for your team. This makes the sales team’s job easier and the sale itself an easier process.
HubSpot’s New “Make My Persona” Tool
HubSpot is making the process of creating a buyer persona easier. The MakeMyPersona tool is an interactive page that allows you to answer the buyer persona questions needed to create an effective buyer persona for your internet marketing strategy. The page enables you to easily formulate the persona and share among your team and acts as the guiding tool for your strategy’s blog posts, emails, content and offers in the future. Teams can create ideas and test their ideas against the buyer persona and see if this will be an effective strategy to nurture the potential customer into a marketing qualified lead.