Social media monitoring is an integral component of a company’s inbound marketing strategy and diligent upkeep is proven to benefit a business in multiple ways. From Social Media Examiner’s 2012 Social Media Marketing Industry Report, it was found that 69% of marketers who implemented social media monitoring into their marketing campaign saw increased subscribers and 58% generated new leads. Businesses just can’t afford to ignore those statistics.
What is Social Media Monitoring?
Social media monitoring is the process of monitoring what people in social networks are saying about your company to determine the volume and sentiment of online conversation about your company. There are a few ways to go about this, which we will discuss below, but ensuring that you have responded to all comments and questions directed at your social accounts is the keystone of effectively monitoring your company’s social media.
Builders, Listen Up
These results work the same way for most businesses, including home builders. In the internet-driven world in which we live today, most people begin their search for almost everything online. Building a home is no exception. If you as a home builder do not have a strong internet presence, you are going to be out shined by the competition. Bottom line.
Make the Time
Having a strong social media presence and monitoring that presence on a regular basis is a significant part of any company’s digital marketing strategy. Don’t worry, you don’t need to hire new employees, nor does it take multiple hours a day to accomplish these goals. According to the study, there is a direct correlation between more results and more time spent monitoring social media involvement, but the majority of marketers participating in this practice spent anywhere from 1-10 hours per week, with 37.7% spending 1-5. If you spend your time wisely, however, you can make see results for your company by spending less than an hour a day.
It’s Worth it
By monitoring your social media sites you can accomplish one, or many, of a multitude of goals. Increased exposure and traffic are obvious benefits if you maintain a consistent, high-quality presence. By monitoring social media you also are provided an insight into the marketplace in which you exist. You have a front row seat to what, when, why and how your potential customers are looking for the answers that you can provide. By continuing to keep up with the monitoring you will, overtime, improve your overall sales, grow business partnerships and develop loyal fans from the leads you receive through your social media outreach.
How do you accomplish this? To begin, you must first determine what it is that you are monitoring. Do you want to reach more people, have more people follow your page or subscribe to your blog? Or are you happy with the traffic you are bringing in but want to increase the engagement? No matter what you hope to get from your social media involvement, one thing is for certain, it is necessary to determine exactly what it is and what you hope it to be. That way you can measure your success and gauge what you are and aren’t doing right to find what works for you and your company’s needs.
Once you have determined what your goals are and what it is that you will be measuring, make sure to have all of your social media accounts set up properly. Set aside a small amount of time each day to scan, interact, and deliver the content you have created or found. Scan the internet for articles and information that are relevant to your business, as well as scanning your own social media sites. Make note of comments, re-tweets, mentions, and questions and begin your response. If you want to purchase social media monitoring software, it could prove beneficial as they have analytic tools to measure your results easier.