The Internet has changed the way people buy and sell homes today. Methods of lead generation and sales that worked ten years ago just aren’t working today.
90% of home buyers use the Internet as a resource for decision-making. (Source: National Association of REALTORS) In fact, more people cite the Internet than real estate agents as their decision-making resource. So, how can your real estate company adapt to this reality? Use the internet to your benefit and capture your target audience online. The best way to do this is through inbound marketing for real estate companies.
What Is Inbound Marketing for Real Estate Companies?
The inbound marketing method for real estate uses content marketing, social media, blogging, and search engine optimization to draw qualified traffic to your website. Implemented correctly, the method converts traffic to leads, which then become satisfied clients who provide referral & repeat business.
How Does Inbound Marketing Help Real Estate Companies?
Inbound marketing is less expensive and more effective than print.
It drives people to your website’s MLS search rather than your competitor’s.
It replaces cold calling.
It makes lead qualification and follow-up more efficient.
Providing education through content makes client expectations more reasonable.
Helpful content establishes your company as the expert in real estate and gives people a strong reason to choose and refer you.
Paveya’s Real Estate Marketing Credentials
Leadership has 35 years of real estate experience.
Paveya’s core team has 50+ years of combined experience in technology & marketing.
Over $1 billion in real estate sold under leader management.
Member of National Association of REALTORS
Leadership has built over 2,500 luxury homes.
Developed prestigious residential communities.
Extensive real estate sales & marketing experience.
Learn more about how Paveya can help your real estate company succeed through inbound marketing. Call us at 855-372-8392 or contact us and we’ll provide a FREE evaluation of your website and internet marketing plan.
Blog Sign Up
Subscribe to receive helpful info on marketing and lead generation by email.