The early beach vacation rental season is upon us. If your rentals are filling up for the middle to end of summer, but you still have vacancies you need to fill for the early season, follow these steps to increase interest and awareness for bookings with your company.
Create free content that those currently searching for a beach vacation rental might need. For example, a beach vacation e-book, a local restaurant guide, etc. Then use a CTA (call-to-action) followed by a landing page to collect the downloader’s information in exchange for the free content download. Once you have their information, you can use it to follow up with more helpful information, and hopefully start their journey to booking their beach vacation with you.
Publish a targeted blog post for early-season vacationers. A great topic would be upcoming local activities and events that are scheduled for the early summer. Blog about special discounts for off-peak renters or blog about a specific rental that is available, including details about its amenities and features. The more helpful blogs you put out, the better the chances are of your company being found.
Share your blog posts and free resources on all of your social media outlets. Be sure to use catchy headlines and beautiful photos for maximum exposure and sharing among social media users. Make sure you are sharing special offers via social media.
If your posts on social media aren’t reaching the volume of potential customers you’d like, consider implementing your posts as Facebook Ads. There are many features that allow you to specifically target individuals based on their interests, location, and activities. This may also help grow your company presence on Facebook, as often ads result in more “likes” to your Facebook page. Once again, make sure you are using a catchy title and image to draw the most interest in your post.
Another form of digital advertising is retargeting. This option uses anonymous data from visitors to your website and places your ad in front of those users while they are browsing other websites. This is a great way to keep your vacation rental company in front of potential customers that have already shown interest by browsing your website. Remind them to come back to your website and continue their vacation rental search!
If your company needs help with an internet marketing strategy, our team at Paveya is ready to help! We can create content for you, and manage your social media and digital advertising accounts. Visit our website www.paveya.com or call us at 1-855-372-8392. We are ready to help you GROW!