Gear Your Content Towards Early Bookers
Consider who are traditionally your early bookers. If these tend to be families, focus your blogs and content offers on events and things to do in the area during normal school break time periods. If your early booker tends to be older couples, provide information about things they like to do and events they would love. This will help get the potential vacationer excited for the next year and may push them to consider going ahead and booking early. For more information on targeting your content, check out “How to Use Buyer Personas for Vacation Rental Companies.”
Use Social Media to Spread Content and Promotions
Social media enables your company to share information with followers or users who are searching for specific content. Posting your blog posts in social media can help bring more traffic to your blog and expand the reach of your content. Pairing this content with a healthy amount of deals and promotions your company may be providing to early bookers can really bring a boost to your bookings. Something as simple as informing your followers that you are accepting early bookings can bring more traffic to your website. For ideas on using social media to distribute your content, check out this article: “Combine Facebook Ads with Content Marketing for Better Results.”
Establish Your Automated Workflows
Are you staying in touch with previous renters? If not, now is the time to setup your vacation rental company workflows. This will enable your marketing department to send out automated email messages to your previous renters providing them with valuable content about vacationing in your area and delivering promotions as well. If they enjoyed their previous experience with your company and desire to vacation in the same area, this can be a simple and easy way to keep your rental homes top of mind and create early bookings.
Run a Social Contest
Want to keep the hype going even through the slowest rental months of the year? Running a social media contest that gives followers the chance to win a prize or trip will keep the follower checking your page and sharing with friends and family. This will help boost and expand your online presence and potentially bring new renters to your website. For ideas on great contests, check out “3 Creative Social Media Contests for Vacation Rental Companies.”
Plan Ahead and Create Schedules
We all know how busy the peak season can be, so use slower time to create content plans and blog schedules for the upcoming season. This will help you stay on track when the season is in full swing and you will not have to come up with vacation rental content ideas on the fly.
These are just a few tips and tricks that can make life easier in the long run while bringing in more early bookings. The more early bookings you receive for 2015 now, the less you will need to push to finish bookings during the peak season. Have other ideas that you think can help bring in more 2015 bookings? Comment below!