How to Increase Real Estate Leads with Pinterest

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80% of Pinterest users are women, and the majority of them are members of a household with a combined annual income of $100,000 or more. Sounds like just the type of people you want to target, right? Combine that with the fact that Pinterest is used as a great place to get ideas for your dream home, and you’ve got an ideal marketing channel for real estate companies! With the right strategy, you can use Pinterest to increase qualified website traffic and real estate leads. Here is an effective strategy for using Pinterest to attain qualified leads that can lead to sales!

Part 1: Create Custom Website Content

Publish a blog post on your website that includes helpful information and an enticing image. Here are some possible blog post topics that will garner attention from buyers:

5 Insider Tips to Buying a Home in [Insert Your Location]
How to Know Whether You’re Paying a Fair Price for a Home
2015 Real Estate Marketing Trends in [Insert Your Location]

At the bottom of that blog post, include a clickable call-to-action graphic. This call-to-action would invite the reader to download a free content offer, such as the following:

Home Buyer’s Guide to Buying a Home in [Insert Your Location]
Guide to Buying Your First Home in [Insert Your Location]
Real Estate Marketing Analysis for [Insert Your Location]

The call-to-action should lead readers to a landing page where they can fill out a form requesting contact information in order to download the content offer. Include a brief description of what’s included in the guide you are offering to entice the reader to fill out the form. In the form, request brief information, such as first name, last name, email address, phone number, and one lead qualifying question such as, “In how many months from now do you plan to buy a home?” Check out the following resources for more information on creating effective custom website content:

Part 2: Pin Your Content on Pinterest

Once you have created a helpful blog post with a great image and a call-to-action to download a content offer, pin that blog post on Pinterest. Pin this blog post with relevant area hashtags to encourage Pinterest users in your location to click on your pin. This will then lead the Pinterest user to the blog post on your website. For more information on using Pinterest for real estate marketing, check out these articles:

Part 3: Follow-Up with New Leads

Once a Pinterest user clicks on your pin, reads your blog post, and downloads your content offer, you will have them as a lead to follow up with. Stay in touch! Email marketing campaigns and marketing automation software can help you regularly send this lead more information that they are looking for while learning more about the lead by asking more qualifying questions in exchange for the content. This will help nurture the lead through the sales funnel and make them more ready to buy.

This strategy is an effective way to begin your growth on Pinterest and an excellent lead generator. Want to learn more about Pinterest and effective tactics for real estate companies? Find out more by following our real estate marketing blog!