It’s no secret that successful real estate marketing requires investing in online strategies that drive qualified website leads. One great way to achieve this goal is by using retargeting tactics. Not sure what retargeting is or how it can improve your real estate internet marketing results? Find out more here!
What is Retargeting?
Because home buyers do so much research online before deciding on a real estate company or a home, many visitors to your website take no action after visiting for the first time. When you implement retargeting (also called “remarketing”), an ad network (such as Google or AdRoll) displays your ads on sites your website visitors visit in the future. This keeps you top-of-mind and helps bring them back to your website when they are ready to make a decision.
Perhaps you have noticed this after shopping on websites like Amazon.com. Have you ever viewed a product on Amazon and then left the Amazon website, only to have an ad for that product show up on another website you visit, such as Facebook? That’s retargeting.
Tips for Using Retargeting for Real Estate Companies
Retarget to Visitors Who Did Not Take Action on Your Website: If a visitor comes to your website and fills out a form, requests more information or provides some qualifying information, they are likely already interested in your product. Therefore, there is no need to retarget to this person. When setting up your retargeting campaigns, be sure to exclude these visitors in the retargeting campaign.
Retarget to Specific Blog Posts: If a visitor comes to your blog and begins to read blog posts focusing on a specific topic, you can use retargeting to expose them to additional blog posts about a related topic. This gives the reader another opportunity to learn more about buying homes in your area and will help improve your brand exposure and establish your company as a leader in the industry.
Focusing your retargeting ads to the right visitors can lead to more return website traffic and more qualified leads. Have you utilized retargeting for your real estate company? How has it worked for you?
