Instagram currently has over 500 million active users, making it “one of the world’s largest mobile ad platforms”. Its unique platform has highly engaged users, and with Instagram targeting you can be sure your ads will reach the right audience to give you the best results.
If you set up your ads properly, they will blend right into the Instagram platform. Users don’t like ads that are intrusive and obnoxious, making Instagram the perfect space for natural, subtle advertising. Users are more likely to view and recall your ad when it blends into their stream of followed content. If your ad appears out of place users are more likely to scroll right by it without notice. Make sure you know and understand the audience persona you are trying to reach.
Available ad formats include photo ads, video ads, and carousel ads. Photo ads are simple and effective, using one image is a clean and beautiful way to spread your message. Keep the text on an image to a minimum or use none at all, your text is typically best left for the caption area of the ad. This keeps your ad appearing more natural.
A video ad gives you 60 seconds of motion and sound to capture your audience. Use this opportunity to be creative and capture your audience’s attention. Don’t use the sound option if it doesn’t compliment your ad, Instagram advertising is about the experience and feeling that you leave with the viewer, the push to cram in as much info and noise as possible will not be effective.
If just one image isn’t enough, you can now layer your photo with a carousel ad that viewers can swipe through to see more images. This is a great opportunity to capture the viewer with your initial image, then they will be encouraged to swipe through the additional images, increasing their engagement and likelihood of following the path to conversion.
Using Instagram Ads, you can accomplish a variety of objectives, including:
- Clicks to your website
- Website conversions
- Mobile app installs
- Mobile app engagement
- Video views
- Reach and frequency
- Page post engagement
- Mass awareness
- Local awareness
If you need help setting up your Instagram or social media advertising, the team at Paveya is ready to help. Visit us online at www.paveya.com or give us a call today 1-855-372-8392.