Instagram is a popular and growing social media network that enables users to share images online through hashtags to account and hashtag followers. The powerful social network now has over 200 million active monthly users and 7.3 million daily users.  Now that millions are using Instagram daily, businesses have been integrating Instagram into their social media marketing plan. The increase in Instagram use for business created a call for more analytics abilities within the network. Instagram has answered the call announcing new updates over the upcoming weeks and months providing new updates and features to the social network. Leaders at Instagram have announced the following updates:

Addition of Account Insights: Instagram will be implementing a new account insights feature that will allow businesses to track and analyze brand awareness through the network. The feature will allow marketers to analyze impressions reach and engagement through Instagram.  This is a welcomed feature for most marketers, as they will now be able to hone their Instagram strategy even more closely and report progress to company staff.

Instagram Advertisement Insights: Similar to other social media networks, Instagram created advertisement abilities within the network to promote content for businesses. Not only is Instagram adding account insights, but is also adding advertisement insights for paid campaigns through the network. Instagram will provide impressions, reach, and frequency for paid campaigns, giving marketers more tools to determine the effectiveness of campaigns.

Advertisement Preparation: Marketers will be able to collaborate with a team to create, preview and implement ads for particular campaigns. The preparation features enable discussion among a group of marketers instead of one person executing the ads for campaigns.

These new releases from Instagram are just the beginning of what will likely be a large roll-out of new features and updates in the near future. The announced features will make real-time analytics and reporting easier for marketers looking for the ROI of Instagram. All updates and features should be released within the next few weeks to months, hopefully improving the abilities of Instagram for business.

Have questions or new updates about the Instagram updates and features roll-out? Comment below and tell us what you think!