Tourism is one of the most prominent industries throughout the world, and, as of 2013, it was associated with about $6 trillion of direct and indirect effects on the economy, according to a Business Insider Intelligence report. The tourism and mobile phone industries have become closely connected, and brands are reaching out to smartphone users as they are relying on smartphones more often for travel purposes. Read on to learn about how smartphones have become more important to the travel industry and the marketing industry!
All of the same key essentials to effective marketing, including social media, content marketing, inbound marketing, and responsive web design, apply to the smartphone as well. Social media is a great way to update family and friends about travels. Content marketing, inbound marketing, and responsive web design can all be used as personal travel blogs or creative company websites to reach current and potential customers. Mobile applications are increasingly used for on-the-go travel purposes as well.
Research and Travel Planning
Smartphones are becoming more ingrained into the travel process. Smartphone users throughout the world rely on technology to plan their travels, book their flights, ask for recommendations, and more. Forty-two percent of travelers worldwide are considered Connected Travelers, which means they have used a smartphone to plan or book a trip, according to a TripAdvisor study from 2015. From this group of Connected Travelers, about 45 percent “usually” use smartphones in order to book the events of a trip. Smartphones, as well as mobile applications designed by the travel companies, are becoming essential for many when travel planning and while searching for important information.
Mobile Applications and Social Media
From Yelp, which is used for purposes such as restaurant reviews, to airlines’ mobile applications used to book and track flights, there are many social media applications available with the traveler in mind. Another common application is Duolingo, which is great to use for learning the basics about languages. TripAdvisor also has a helpful app that provides travel information such as hotel information, restaurant recommendations, and images throughout cities. GasBuddy is helpful for finding gas stations nearby and choosing the best price available. Many apps can help make the process of traveling easier.
Social media applications are also used to share tips, photos, memories, and more with family and friends. Facebook, Instagram, and Snapchat are quick ways to send pictures to your social network while on vacation. Location sharing is a commonly used feature to show where a user is during a trip. This social media marketing and word-of-mouth marketing can act as effective tools in the tourism industry.
From easy-to-use applications to effective mobile websites for travel information, smartphones can work with the tourism industry and improve a company’s sales and marketing strategies. If your company hasn’t already built a responsive mobile website, this should be one of your top priorities! Once you have that well-established, consider building a basic but helpful app for travelers to download and more easily access your local information. Fine tune your other areas of marketing communication with consumers to ensure they are all mobile friendly. Travelers on-the-go will not waste time trying to view an email that isn’t responsive on their mobile device. Consider advertising campaigns that allow you to target viewers based on their current location of their smart phone, allowing you to capture the attention of individuals already in your area.
For more information on the connections between the smartphone and tourism industries and for how they affect marketing, contact Paveya today. We’re ready to help you with your Internet and mobile marketing needs!