Does your home building company use social proof throughout its various content marketing efforts? If not, it is time to start! Leveraging the benefits of social proof is a fantastic way to create a buzz around your company. As your home building company sees success in using social proof, potential home buyers will then recognize your company as an authority figure in your industry.
Don’t know what social proof is? Here is how the term is defined on Wikipedia: “Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.”
Whether we like it or not, the actions of our peers, heroes, and friends heavily influence our decisions. It may be something as simple as a friend bragging about how good a cheeseburger was at a local restaurant, but conversations about products and services we have with our friends create curiosity within us. This curiosity forces us to try products and services we would have otherwise forgotten.
How to Use Social Proof
Real customer reviews that reflect a positive experience had by a customer are excellent tools to use for developing social proof in marketing strategies. Encourage your past clients to detail the experience they had with your company and post those reviews on your website and throughout social media. Authentic reviews are great and add humility to your content, so don’t be scared to use them whenever possible.
Create Shareable Content
In the home building industry, it can often be difficult to get creative when generating fun and shareable content. However, it isn’t impossible. Begin by documenting and sharing project details. Consider bringing the potential home buyer along throughout the entire building process in a detailed blog post. You could also come up with fun lists that detail what is so great about a certain town, community, or neighborhood, or that feature fun ideas for decorating or styling new homes. Lists of this nature will have a much higher possibility of being shared by those who live in the area, thus giving your home building company more recognition!
Content that is fun and interesting in nature, like lists and blog posts, are more likely to be shared throughout various social media platforms than strictly promotional types of content. The more the content is seen the more it engages your potential home buyers, thus creating more social proof for your company to become an authority in your industry.
There are many different ways that home building companies can leverage social proof throughout their various marketing campaigns, so don’t hesitate to think outside of the box.
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