Linking building is a crucial for your websites SEO ranking. The presence (or absence) of external websites linking to your website is an important factor that determines the how well your site will rank in Google search engine results. If you have high-quality, well respected websites linking to your website, Google then sees your website as a valuable resource.
Think of it as referral system, and as with any type of referral you typically want quality over quantity. Having a few well-known and reputable websites linking to your site is much better than a bunch of low quality spam websites linking to you. When other businesses are willing to refer traffic to you via a hyperlink it shows that they trust you and value your content.
Google has been using links as a search ranking indicator for years, and we don’t see that changing any time soon. In fact, according to Search Engine Land, links and content are Google’s top two ranking factors!
Obviously, you want as many high quality links to your website as you can get. How can you make this happen? Well, to start with you need to produce high quality, valuable and original content. This type of content is easily shared by other sites because they know their users WANT or NEED to see it. Then share your content on social media, through email newsletters, and also to allies and connections within your industry. The goal here is to get your content seen and linked to, so make sure you are targeting the appropriate audiences.
Play It Safe
In order to not be penalized by Google, you need to follow link building safe practices, which include never exchanging money, goods, services, or products for links. Check out Google’s Link Schemes page for a full list of linking building practices that are considered unacceptable. See how I just linked to their page? I did it because they have an abundance of information on link building schemes that you need to know.
Got marketing questions? Let the experts at Paveya help you reach your company goals. From building a strong website foundation to creating content and promotion on social media, Paveya has the experience that will save you time and expense.