The Digital Age has transformed the way nearly every industry strategizes, analyzes and executes operations these days. Businesses are no longer dependent on the old brick-and-mortar model, particularly in real estate, which in itself can lead to tremendous savings. Successful online startup companies who began in their garage or home often opt to stay in the same space, Brands are relying more on customer-generated advertising through distribution channels like social media more than ever before.
We live in an exciting time, a digital renaissance that affects not only social and personal lives, but spills over into the dynamics of the workplace. It has and is continuing to redefine the world. But change can bring the very real possibility of being left behind, can cause stubborn companies to rapidly decline, and some businesses that were middle-man operations are being replaced by technology with better efficiency, accuracy, performance and for less cost. For example, vacation management companies are seeing this in the way of hosts like AirBnB which, in essence, empowers the home owner directly. Companies like Lyft and Uber are similarly empowering people while making alternative transportation easier for the masses.
What does this mean for the real estate market? More than 90% of people searching for properties search online. It’s a number that is surely to increase as we see more of the tech-savvy generations reach the age where they consider purchasing their first home. This page has tons of stats to back up claims made here, such as one stat to take into account- 89% of home shoppers used the internet to search for a real estate agent. Think you’ve got some time until that tech-savvy demographic hits the market? Think again. Senior home buyers, up to 78% of them, go online to search for a home.
So as a real estate agent and real estate company in the digital age, how do you ensure you’re not left behind or phased out?
Go digital if you haven’t already. This means you need a website and web presence, yesterday.
Create unique content through photographs, videos and blog posts about a targeted area for a targeted demographic. Casting an overgeneralized net focused on generating traffic for as many leads as possible doesn’t work because for every niche, there is someone filling that void. You can’t be everywhere at once, so be the best at where you are.
Build a social media presence to engage prospects, distribute unique content, and maintain relevance in the marketplace. Depending what platform you post to should determine your demeanor, but remember, err on the side of professionalism if ever in doubt.
Analyze traffic to your website through free online tools to help you see who your audience is, where they are from, what they’re viewing most, and how to target them for potential content or advertising.
Understand that going digital is a tool, but it does not define you or your business. It is a tool for faster response time with potential for a larger reach for less cost. Quality content is the gift that keeps on giving while social media acts as a promoter to your business by delighting customers who naturally become promoters.
For this and more information, keep an eye out on Paveya’s newly designed website and blog! And remember we’re always here to help!