Marketing your business has never been more complex than it is today. There are seemingly endless options to choose from when it comes to getting your company’s message out to reach potential home buyers. Print ads, billboards, radio spots, and television commercials all still have their place in the market today, but one area where marketing managers are beginning to see a return on investment that can’t be beat is in the realm of Facebook Advertising. The targeting and value offered by Facebook Ads is something that should be worked into every home builder’s social media marketing strategy. Read below to find out how your home building company can get the most out of its Facebook Ads to engage with potential home buyers!
Create Helpful Content
A good Facebook Ad campaign begins with interesting and helpful content that potential home buyers are seeking on a daily basis. Yes, it’s nice to share fun links that are relevant to your area and are sure to reach a large amount of customers. However, links such as these don’t direct any traffic to your site but instead they simply direct the viewers’ attention to another topic. It is for this reason that it is important to have direct links to your website present on social media if your home building company is looking to generate true value from the Facebook platform. Your content should be helpful, interesting, and inspiring to the potential home buyers. Don’t feel the need to constantly promote your business, look to answer questions that home buyers may have. The more helpful your target audience on Facebook deems your content, the lower your cost per click will be in your Facebook Ad campaign.
Make Use of Enhanced Targeting
Facebook has been a social media powerhouse for about a decade now, thus they have wealth of information on just about every industry imaginable. Let Facebook’s knowledge of its users who are interested in the home building industry work for your business! Not only will you only spend your home building company’s marketing budget on reaching REAL potential home buyers, but you will avoid wasting advertising dollars on those who are nowhere close to being in the market for a new home.
You can target your audience in a number of ways including state, town, city, and interests. That means you can segment your audience to only be made up of potential home buyers in your area who are interested in the home market. Consider adding topics such as “home and garden,” “DIY Network,” and “HGTV” to the interests section when creating your ads. Furthermore, try and think of other interests your local market of home buyers may have and reach them that way. It is this advanced targeting that Facebook offers that separates it from many other advertising platforms.