Blogging is a crucial part of any internet marketing strategy. Consistent posts about the right kinds of topics will improve your home building company’s SEO while helping your company become an authority in the industry. Even if you know the importance of your home building company’s blog, you may still have a hard time choosing the correct blog topics to effectively reach your potential home buyers. If this sounds like your home building company, don’t worry. Read below for a few tips to help you create effective blog content for your business!
Pretend You Are the Potential Home Buyer
When developing blog topics, it is often a great idea to pretend you are the potential home buyer. What kinds of questions would you have if you were building a new home? Maybe there are certain home styles that work well in the local climate or take advantage of the area’s unique views. Are there certain building codes that potential home buyers should be aware of? These are all topics that those in the new home market would want to learn more about. So be their source of information. The unknown is often what keeps potential home buyers from building a new home versus simply purchasing an existing one. With its blog, your home building company has the ability to eliminate “the unknown” so home buyers can make their purchasing decisions with more certainty. If your blog can become the potential home buyer’s source of information, your company will be top of mind when it becomes decision making time.
Be a Source of Helpful Information
In addition to information regarding your company’s wonderfully built homes, potential home buyers will be actively seeking a variety of other information when in the market for a new home. Blog topics regarding school zones and low crime rates are always a great place to start, but don’t be scared to go into more detail. For example, offer tips on what kinds of investments make the most noticeable difference in the quality of a new home and where there are areas to save money. The extent to which potential home buyers view your home building company as “helpful” will greatly affect their willingness to choose your company when they want a new home.
Develop Topics that Resonate with Your Buyer Personas
It is always important to keep in mind just who you are creating your blog topics for. It is difficult to create blogs that will resonate with all potential home buyers. With that said, try to develop unique blog topics for all of your different buyer personas and speak in a voice that they will want to listen to. A blog that answers the questions of a first time home buyer will be a lot different than one that will effectively reach someone looking for a second home or an income property, so develop your blog topics accordingly. If your various buyer personas feel as if you are speaking to them, answering their questions, and responding to their needs, they will be more likely to discuss the potential of building a home with your company when it becomes decision making time.
Use This Topic Generator
Make the most of the resources available to your home building company! No one ever said that creating a great blog was easy, so use all of the help you can get. One very useful tool is Hubspot’s “Blog Topic Generator.” Simply enter 3 nouns into the “generator” and watch as multiple blog topics appear!
Developing effective blog topics will ensure your business is getting the most out of its time spent writing blog posts while serving as an asset to its home building internet marketing campaign. Use these tips to create great blog topics and create a relationship with potential home buyers before you ever meet them in person!