Houzz recently announced an update to the way it displays “Pros” on the sites directory. This change has come after much research and the discovery that Houzz users are more likely to contact a professional when they can see that the professional is active in their neighborhood, and when they can see the details of the professional’s current projects in their area.
What You Need to Know
The update will increase the visibility of a professional to Houzz users if the professional has active or current projects in the user’s neighborhood. The goal of the change is to increase connections between Houzz users and their local professionals. This means once you finish a project, your visibility will automatically be boosted to users that live nearby, greatly increase your chances of being contacted by locals that want your services.
What You Need to Do
To ensure you reap the benefits of these changes keep your profile and projects up-to-date. Add pictures and details about the projects you are doing so that users can see and understand what you are capable of providing them. This may also help them gain an understanding of the budget required to complete the job. Update your Houzz profile “service areas” and “services provided” as the format for this information has also been changed and updated. And always request reviews from your clients! Good reviews will also increase your chances of being nominated for a Houzz award, which you can display on your website and social profiles.
Get started updated your Houzz Professional profile today! Add new projects, and check the details of your already entered projects to make sure you have added as much information as possible; you don’t want to miss out on the extra boost to potential clients in your area!
For more information about increasing your business’s online presence or management of your social media profiles, contact the team at Paveya today at 1-855-372-8392 or visit us online at www.paveya.com.