The high season has now begun for many U.S. vacation rental companies. With so much going on this time of year, it’s easy to let certain marketing tasks fall off the radar. It’s important to keep this in mind, though: letting tasks fall off the radar now can have negative consequences later in the year when business isn’t as steady. Learn why you shouldn’t neglect these three marketing tasks during the busy season!
If you decrease your company’s Facebook activity now, you will also inevitably decrease your audience’s engagement. After all, if you aren’t posting, there’s nothing for your audience to comment on, click on, like or share. The problem with this is that Facebook decides how frequently your content will show up in your followers’ news feeds based on how much engagement your posts are getting. If you slow down your Facebook activity now, your engagement will decrease, and hardly anyone will see your posts when you go back to posting frequently. Let’s put this in perspective. Say you decrease your Facebook activity now while you’re busy and occupancy is near 100%. In a month, when occupancy is much less and you want to promote your available properties on Facebook, your organic reach will be extremely low because your Facebook engagement dropped and Facebook won’t show those posts to many of your followers.
Blogging has so many benefits for your company. It helps increase website traffic from social media, enhances your website’s search engine optimization, and establishes you as the local vacation rental authority. If you stop blogging during the busy season, it could cause a negative effect on your website traffic and your search engine rankings. Additionally, you may lose top-of-mind awareness that you built with your blog subscribers who look for your posts regularly. For details on effective blogging for vacation rental companies, check out Paveya’s article on Dwellable.com: How to Blog to Increase Vacation Rental Inquiries.
Have you been neglecting your e-newsletter or email blasts since the busy season began? If members of your email list stop hearing from you during the summer, you may no longer be top of mind when they make plans for the fall, Thanksgiving, Christmas, and beyond. This could result in missed opportunities for vacation rental companies who experience less business during the colder months.
Facebook, blogging, and email campaigns are three crucial marketing tasks you shouldn’t neglect during your busy season if you want to set yourself up for success during the off season. You need to keep up with these tasks in order to have an audience – and business – when life at the rental office slows down again!