Pinterest’s latest improvements may provide you the bump in social media exposure you’ve been searching for! Two of the biggest complaints from businesses using Pinterest for marketing were the lack of analytics and the inability to promote pins via paid advertising. In 2014, Pinterest released improved analytics for business and tested the use of promoted pins with select businesses. As of January 1, 2015, Pinterest has opened advertising to all US users. This provides a great opportunity for businesses that have beautiful images to share, such as home builders, real estate companies and vacation rental companies. Find out how you can use Pinterest promoted pins to your advantage!
Promoted Pins Help Focus Your Campaigns
Have you been creating pins for contests, specials or targeted content like blog posts? Pinterest Promoted Pins will now enable you to boost specific campaigns on the social network and help ensure that your pins will show up in the feeds of users who have previously shown an interest in your category. This enables your campaign to be more focused and more effective. For example, see the blog post pin pictured here sponsored by Pride of Maui.
Promoted Pins Often Perform Better Than Organic Pins
Pinterest put a lot of effort into analyzing promoted pin performance during their beta rollout. Using Pinterest’s new analytics tools, users were able to see that promoted pins often provided better results than the average organic pin.
Promoted Pins Are Repinned on Average 11 Times More
Why is this? Promoted Pins are put into feeds of users that have shown an interest your pin’s category. This is a highly targeted approach that improves the likelihood that your pin’s targeted audience will be more interested in what your pin has to offer and will convert into clicks and website traffic at a higher rate.
See Continued Engagement after the Campaign
Once you end your Pinterest promoted pin ad, you may notice that this pin is still getting a lot of attention and higher engagement than most. Because your pin was targeted to users more likely to be interested, they are more likely to engage with the pin, repin and share with friends and family that will continue to share and engage with the pin long after you ended your campaign.
Why Does Pinterest Matter?
Pinterest now has over 70 million users worldwide, and millions of pins are pinned every day. The social network acts as a medium to share your content, specials and offers while reaching new potential leads and customers daily. If your industry or company produces visually appealing images, Pinterest is the perfect place to share your content via attractive pins. Pinterest continues to grow every day and the addition of analytics and ads will enable you as a marketer to track, analyze and report the ROI from using Pinterest.
For more information on using Pinterest pins for your specific industry, check out the posts below:
- Why Real Estate Companies Should Use Pinterest Place Pins
- Why Vacation Rental Companies Should Use Pinterest Place Pins
- How to Optimize Your Pins for Pinterest’s New Smart Feed