In today’s market, 30.5% of the traffic that e-commerce websites generate comes from organic searches. Many businesses struggle to rank well even when their site is using blogs and long tail keywords related to the services their company offers. There are several factors that contribute to e-commerce sites that don’t rank well and they can be attributed to technical aspects of on-page optimization.
The hosting that your site uses will greatly affect how fast your content loads. You should consider the location of the hosting provider, sites will load faster for domestic users opposed to international visitors. Shared hosting is the slowest type of hosting type because of the number of websites on a single server. When there is an increase of visitors to the site, it will slow down drastically. It is best to upgrade to a VPS server or to buy a dedicated server that only hosts your site. The farther your server is located from the user the longer it takes to load. You should use a CDN to ensure that visitors to your site are using the closest server to them.
The larger the image, the longer it takes to load. You should remember to reduce image sizes without reducing the quality. E-commerce sites should keep image file sizes below 70KBs. You can use Adobe Photoshop and save images as the save web option and adjust the file size using the highest quality available. Other than reducing the file size of images you should rename them using keywords of the image so Google can easily identify what the image is of. Including alt tags will display description of image if it isn’t successfully loaded by the browser, using tags greatly affects how google will rank your page.
The Meta description is the snippet of information below the title tag in a search result, which is used to describe the page for the searcher. This information allows the user to pick which site is the most relevant for their search. You should keep the Meta description under 155 characters and make sure it is relevant to the page. Including a call to action and phone number in the Meta will set your site apart and make it easier for the searcher to contact you for more information.
Following these steps will increase your search engine’s ranking and traffic. For more advice and information regarding small business marketing and e-commerce contact Paveya today!