The data is in! In 2014, builders and their marketing teams were highly interested in learning specifics on how social media could help them get more leads and sales! Topping our list of 5 most viewed home builder blog posts of 2014 by a great margin are topics including Instagram, Pinterest, and industry influencers in social media. Following behind are articles on tools for success and tips for CEO’s. Take a look at these 5 blog posts that builders read the most this year! You can click the titles to read each one.
With more than 200 million active users on Instagram every month, industries that can share attractive images, such as those of new homes and designs, can flourish on this image-driven social media platform.
Reap the benefits as a builder by connecting through hashtags, using filters to enhance the look of your photos, documenting the process of home construction, promoting open houses and accomplishments, emphasizing stand-out portions of your homes, and providing images about your community to attract potential buyers to your home building company.
Often overlooked as a marketing tool, Pinterest is a visually appealing social media platform with more than 70 million users who are constantly sharing content. This makes Pinterest the perfect place to market your home building company. Bauhaus Custom Homes of Dallas, Texas; Ryan Homes, Nationwide, and Renaissance Homes of Portland, Oregon, are three home building companies that are using their Pinterest accounts in creative ways to attract strangers, convert them into customers, and delight them afterwards to become promoters of their companies.
Keeping up with market changes is important in the fast-paced industry of home building. Even the smallest shift can affect sales; therefore staying on top of what’s happening will help you to succeed as a home building company. Following industry influencers in social media will provide you with easy access to important, up-to-date industry information.
The National Association of Home Builders, David Weekly Homes, Builder’s Update, Jed Kolko and Kay Howard are 5 home building industry influencers who would be beneficial for your building company to follow in social media.
If you’re wondering why some home builders are more successful than others, the answer could lie in their internet marketing tactics. 90% of home buyers look to the internet as a resource when making their buying decisions, making internet marketing an imperative tool for home builders to use to improve their chances of success. Mobile-friendly websites; blogging; content marketing; measuring social media marketing; and investing time, money, or both, are great ways for home builders to improve their internet marketing strategies and
As the principal of a home building company, it is necessary to have a few key elements of internet marketing knowledge and experience under your belt. Having an effective overall internet marketing strategy, ensuring that your team regularly measures and reports the effectiveness of your tactics, having the proper tools and resources, and knowing the advantages and disadvantages of an in-house marketing team and hiring an agency, are tools to aid in your company’s success.
Take a look at these, and the other articles on Paveya’s Builders and New Home Marketing blog and be sure to check back to see what we have in store for you for 2015!