Having a strong internet marketing plan is more important for home builders in today’s economy than ever before. A strong internet marketing plan is one that will create leads, nurture those leads, and turn them into home buyers who will be satisfied with your company’s performance. Internet marketing can be challenging but these 5 internet marketing tips will provide a good foundation for any home builder’s internet marketing strategy.
Establish your company’s buyer personas. The content that your company uses should be just as diverse as your clients. Establishing and defining buyer personas is of the utmost importance because if you do not know who your different buyer personas are then you will have no idea who to market to or how to market to them. It is crucial that your marketing messages are not directed to just anyone, but instead towards someone who is willing and ready to listen to them. Use data and research from your local market to create multiple detailed buyer personas. For more details on establishing buyer personas, check out “How to Increase New Home Sales Using Buyer Personas.”
Post more helpful information than promotional. While it might seem easier to create social media posts that are all about your company’s beautiful homes and perfectly executed craftsmanship, this is not always what potential home buyers want to read about. Home buyers are more likely to respect your company if you post helpful information regarding the local community. The more helpful the information is that your home building company posts, the more likely it will be that your buyer personas will think of your company as a resource for all of their questions about the home building industry in your area. Acting as a resource for potential home buyers in the local market will make them more willing to create a long lasting relationship with your company. For more details on posting helpful information on social media, check out “Do’s & Don’ts of Social Media For Builders and New Home Sales.”
Have a Mobile Friendly Website. Mobile internet traffic is more prevalent today than it has ever been before: Make sure your web design team takes this into consideration. If your website is not mobile friendly then you will miss out on site visitors and sales. Potential home buyers will be making purchasing decisions while they are out and about and if your website is not mobile friendly then your potential home buyer will simply move to a website that is. In addition to potential home buyers, your sales professionals can use your mobile friendly website as a sales tool while showing homes. For more information on the importance of mobile friendly websites in today’s market, check out “3 Reasons Mobile-Friendly Websites Mean More Sales for Builders.”
Segment Your List. The email marketing campaign your company has implemented can only be effective if those emails are targeting the correct people. Past home buyers who are not currently in the market are more likely to read emails about the maintenance of their home than emails regarding new homes, so be certain to segment your audience accordingly. If your email audience is effectively segmented, your audience will be more likely to click the information provided. The more views and clicks your emails receive, the more engaged the audience will be with your home building company. For more details on email marketing, check out “The 6 Most Important Email Marketing Tips For Builders.”
Post Helpful Content. Like your social media, your blog should be full of helpful content that makes the potential home buyer want to visit your blog again and again. If your blog is constantly updated with helpful information then your audience will visit your blog on a consistent basis. Keep in mind that promotional content about your company is not necessarily helpful to the audience. Helpful content includes topics such as information regarding the best things to do in town, the quality of the public schools in the area, and great places to visit in the local community or town. For more details on posting helpful content on your blog, check out “8 Home Builder Blogging Tips to Increase Website & Model home Traffic.” In addition to helpful content, placing calls-to-action (CTAs) in your blog is a great strategy to convert your website visitors into leads. Take a look at “Effective Website Calls-to-Action Help Builders Sell More Homes” for more details on calls-to-action.
Following these 5 internet marketing tips will ensure your home building company will get the most out of its marketing effort. The tips listed here may be the difference in a potential home buyer choosing your company over the competition when it becomes time for them to build a new home.