Has your vacation rental company begun planning its Mother’s Day marketing campaign yet? According to a recent report by Search Engine Land, getting a head start on your Mother’s Day planning could be well worth your time. Searches related to holiday can spike as early as late March. With that said, the time to create your holiday specials and campaign is now! Mother’s Day has become a $20 billion dollar holiday in the U.S., so create a plan that will ensure your company gets a piece of the pie. If you don’t, your competition will. Creating the formula for a well-executed Mother’s Day campaign may not be as hard as you think. People love to give their mothers a special treat on their big day, and there is no better way to celebrate than with some quality vacation time!  Below are a few tips to help you reach your target audience through blogging, email & social media with a message that will set your company up for Mother’s Day success.

Create a Mother’s Day Blog Post

Write a blog post that explains why your destination is an excellent choice for Mother’s Day. You could focus on the local restaurants, family friendly activities, or beautiful scenery of the area. If you don’t know which write about, then write about a variety of topics. Furthermore, consider hosting Mother’s Day vacation rental specials. If your vacation rental company is located in a seasonal market, Mother’s Day represents an opportunity to increase your business’ cash flow during the shoulder season. A discount of any sort will increase the chances that people seriously consider booking a vacation rental during this time. The helpful information in the post will be appreciated by the potential guest and will encourage them to take the next step in their search for the perfect holiday vacation. At the end of the blog post, be sure to include a call to action (CTA) that makes it easy for potential guests to view the rental specials offered!

Promote the Blog Post

Now that you have written the blog post, it’s time to promote it. The best way to ensure your blog post reaches the eyes of your strong leads and contacts is to send it in an email. Mention the Mother’s Day special your company is running in the email, but be sure the focus of the email is the helpful information you are providing regarding your area. Mixing in the promotional message with the helpful information will result in an email that doesn’t sound like a simple sales pitch. In addition to the email blast, promote the holiday and your corresponding vacation rental special in all social media outlets. Consider running Facebook ads and post the special on a consistent basis leading up to Mother’s Day. This will help your company reach as many potential guests as possible within that time frame.

Holidays represent a great opportunity to run specials and promote your vacation rental company in fun and exciting ways. Get a head start on your Mother’s Day advertisements and promotions to give your bookings a boost before the summer season!