The winter holidays are quickly approaching and people are bracing for the chilly months ahead. Although summer might be the last thing on your mind, winter is prime booking season for families to reserve their summer vacation rental. During the holidays, many people start exploring, researching, and booking homes for the upcoming summer. Vacation rental companies should take advantage of the opportunity to increase reservations by creating a marketing plan to attract customers during the holidays. Below are several techniques to enhance your vacation rental marketing strategy and get results.
Advanced Booking Deals
People love to get a good deal and will sign up for emails that offer discounts for their vacation. Some companies offer early bird discounts and will let you pay in early installments. This method attracts people that like the option of booking early and having more time to budget for their upcoming vacation. Sending out emails that highlight exclusive offers for advanced bookings increases website traffic and gives more exposure to your listed vacation properties. Booking early gives visitors more selection and better chances of reserving their first choice home. Booking in advance provides plenty of time for families to take off work and save up for their vacation!
Booking early has its advantages and offering incentives is a great way to get the booking process started. Companies can offer vacation packages that offer everything from early check in to free beach equipment rentals. Vacationers are more likely to book during the winter holidays if they know they can will get more for their money. Offering vacation packages makes the guest feel valued and that they are getting a special deal by booking in advance.
Social Media Promotions
The holidays are the perfect time to start posting pictures of vacation rentals on social media. In today’s vacation rental market people typically start their search on the internet, posting photos of the property on Instagram is an effective reminder to start planning their summer vacation. By publishing quality content on Instagram you can attract followers and have a link for a free destination guide download in your bio. Once you have their information, you can use it to follow up with more helpful information, and hopefully start booking their beach vacation with you. Showing a family enjoying their summer vacation will encourage families to start planning their trip. You want the photos to sell and create an unforgettable experience for your followers.
If your company needs help with an internet marketing strategy, our team at Paveya is ready to help! We can create content for you, and manage your social media and digital advertising accounts. Visit our website or call us at 1-855-372-8392. We are ready to help you GROW!