By now you should realize that a strong real estate blog is critical for your business. It is a cost effective option to attract leads, build your client base, and convert those leads into bona-fide buyers and sellers.
A frequent and timely blog will help you to build your clientele organically and cut down your cost of advertising, too. The topics you blog about should relate to your local market, client interests and provide helpful, valuable information to the clients you wish to reach, so that they choose to read more. Some trial and analysis will help you to fine tune what topics work best in your local market. Once you identify what resonates in your market, create more content on that subject matter. Increasingly, video is becoming one of the most important content forms and many of the items below can also be used as topics for videos, as well.
Local Events & Points of Interest
1.What are the events scheduled in your community for the next month?
2. Attend an event and write a blog about it. Video and pictures will provide additional content that will help your blog post to be more likely to be shared on social media (don’t forget to be posting your blog posts to your social media accounts).
3. Video an interview of an important person at the event.
4. Profile a business leader or politician and highlight what is special about your local community.
5. Has a celebrity recently purchased or sold a property in your area?
6. Create a luxury property list showing the most expensive homes in the area.
7. Create a least expensive or best value list of properties.
8. School news or reports: highlight any special achievements or recognition of schools or individuals in your area.
9. Are there any homes with unique features that you can spotlight; killer pools, fabulous views, or a secret passageway or a unique history, perhaps?
10. What are the different architecture styles in your area and what does each neighborhood lifestyle or demographic look like?
11. Are there historic sites in the area? If show, share a fun fact or two!
Real Estate Market Statistics
12. What is the local market trend? What personal insight can you provide in addition to the analysis and numbers?
13. Profile the top house sold in the past year.
14. Create an infographic for the quarter and annual statistics for your area.
15. How does your local market compare to the national market and to the nearest city?
Activities and local business
16. What are the best restaurants? Visit your favorite and interview the owner.
17. Where can you get the best burger, steak or pizza?
18. Who has the best coffee shop and why?
19. Where are all the parks in your area and what amenities or events are held at each.
20. Which golf course is best in the area? Are there private clubs and public courses? Write about the advantages of each.
21. Where is the nightlife in your area and what is the local entertainment like?
22. What are the weekend get-away destinations for your area?
23. Are there other attractions, like amusement parks, nearby?
Buyers & Sellers
24. Common buyer questions and answers.
25. Common seller questions and answers.
26. Threats and opportunities for the area – is a new company relocating to the town, are taxes going up, are new roads being constructed?
27. Highlight the professionals in your network – do you have a mortgage broker who performs above and beyond or an inspector who identified a potential structural issue or a special title company who has solved a problem?
28. Have you worked with decorators or home re-modelers and had a great experience? Show the before and after pictures in a blog post about it.
29. What are the home remodeling trends in your area and which projects have the best ROI?
30. Are new communities being built in the area – what are the advantage and features of each?
31. What activities for kids are available for different types of interests – sports, music, scouting etc.
32. Pets – advice for moving with pets, best dog parks, groomers and vets.
33. Moving with children and adjusting to new area, friends, schools.
34. Moving checklist with local contact numbers.
35. How to improve your credit to qualify for a loan.
36. What are the steps required to qualify for a loan.
37. Testimonials from buyers and sellers.
38. What do you love about your local area?
39. What are other agents in the area talking about?
40. Things that can go wrong with a real estate deal.
41. Homeowners’ insurance and other insurance required in your area.
42. Home automation and energy conservation.
43. Home appraisal process. What happens when the appraisal is low?
These are just a few ideas. Really, the possibilities are endless. The only limit is your imagination. Your blog should build trust and allow your personality to show through so that potential clients feel you are approachable. Also, your blog should capture the interest of your clients’ long term not just while they are contemplating the purchase or sale of real estate. This will put you top-of-mind when it is time for repeat business.
For more information on blogging, other content marketing ideas, or tips on attracting strangers and converting them into leads and then into customers, visit Paveya’s Real Estate Marketing blog.